Episode 107
by Smarter Building Materials Marketing
The Most Important Changes to Make to Your Building Materials Website
People are spending more time than ever online, and key players in the building materials industry are no expectation. Let’s look at some common mistakes and quick fixes that you can make to your website today to continue to drive awareness, leads and sales.

Episode 2
by Smarter Building Materials Marketing
How Building Materials Manufacturers Can Grow and Measure Awareness for Brand and Products
Growing awareness of your brand is crucial for effective sales and marketing strategies. But, effective brand awareness is so much more than pushing your company name and logo.

Episode 1
by Smarter Building Materials Marketing
How to Make Your Building Materials Website Your Best Salesperson
Your website should be helping you grow sales even if you’re not selling products directly online. Most building material manufacturers are treating their website like a one time event that they never think of again after it’s live. No matter where you focus in the channel—architects, builders, contractors or end consumers— your audience is starting their purchase journey online.
