#105: An Architect’s Perspective on the Shifts Happening in the AEC Industry

Growing awareness of your brand is crucial for effective sales and marketing strategies. But, effective brand awareness is so much more than pushing your company name and logo.

Your website should be helping you grow sales even if you’re not selling products directly online. Most building material manufacturers are treating their website like a one time event that they never think of again after it’s live. No matter where you focus in the channel—architects, builders, contractors or end consumers— your audience is starting their purchase journey online.