#87: Drive Local Demand for Building Products Using Social Media
Everyone talks about how we need to be “doing” social media as part of their marketing, but if your social media strategy isn’t integrated with the rest of your marketing tactics and your sales funnel, you're cutting the process short.

Episode 85
by Smarter Building Materials Marketing
#85: Building Your Building Materials Brand on Social Media
Social media can be an incredible tool to build awareness. It drives business. It helps you reach out to new prospects, grow company culture or even can help you in recruiting. Here’s how one manufacturer’s organic social media efforts have done all three.

Episode 19
by Smarter Building Materials Marketing
How One Manufacturer Grew Their Instagram Following by 300% in 5 Months
You probably know your building materials company needs to be on social media, but you may not be sure where to start.

Episode 17
by Smarter Building Materials Marketing
The Future of Social Media for Building Materials and How to Use It to Grow Sales
Social media offers a vast opportunity for building material manufacturers to authentically connect with their audience online and increase lead conversions.

Episode 10
by Smarter Building Materials Marketing
Curt Steinhorst on Breaking the Scroll: How to Stand Out with Your Digital Audience
It may seem nearly impossible to get your building material company heard through all the noise of advertising, social media, and other communication that is being thrown at your audience.

Episode 9
by Smarter Building Materials Marketing
How Building Materials Manufacturers Can Create a Powerhouse Pinterest Presence
Pinterest is an widely underutilized resource for manufacturers. Especially considering that Pinterest is widely used by those who are researching for projects they are planning for.
