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Venveo is an award-winning digital marketing solutions provider. Since 2003.
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HOT LEADS
70%
Retargeted visitors are 70% more likely to convert than new visitors
INCREASED CTR
10x
Remarketing ads generate 10x higher click-through rates than standard display
RECOVERED COST
$18 Billion
Cart abandonment costs e-commerce businesses $18 billion annually
FIRST-TIME VISITORS
2%
Only 2% of visitors convert on their first visit to a website
Expand reach beyond search with targeted social ads. Reach audiences on Facebook, Instagram, LinkedIn, and other platforms where your customers spend time.
Capture high-intent customers with Google Ads and PPC campaigns. Strategic search advertising that maximizes ROI and turns clicks into revenue.
Amplify your brand through trusted voices. Partner with influencers who reach engaged audiences and build credibility through authentic recommendations.
Scale your reach with automated ad buying. Use data-driven targeting to reach the right audiences across thousands of premium websites and apps.
Dominate your local market with geo-targeted campaigns. Reach nearby customers through local search ads, map advertising, and location-based targeting.
TL; DR: Recover Revenue From Visitors You've Already Paid To Acquire
Only 2% of website visitors convert on their first visit. The other 98% leave without taking action. Retargeting keeps your brand in front of these potential customers, bringing them back when they're ready to buy.
Retargeted visitors already know your brand and have shown interest by visiting your site. They convert at 70% higher rates than cold traffic because they're further along in the buying journey. Retargeting turns warm leads into customers.
You've already invested in driving traffic through SEO, PPC, or other channels. Retargeting maximizes ROI from that initial investment by converting visitors you've already paid to acquire rather than constantly chasing new cold traffic.
Different visitors need different messages. Someone who abandoned a shopping cart needs a different approach than someone who only viewed your homepage. Retargeting allows for personalized messaging based on specific behaviors and pages visited.
Not all visitors should see the same ads. We segment audiences based on pages visited, actions taken, time spent, and where they are in the buying journey. Each segment receives tailored messaging designed to move them toward conversion.
Track which retargeting campaigns drive results and understand the path to conversion. You'll see how retargeting contributes to revenue, which audiences convert best, and ROI from remarketing investments across all platforms.
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"We’ve worked with Venveo on various projects over years. Their team, leaders, creativity and the way they work with clients is really great. We’ve been very happy with them, and strongly recommend them."
- Andrew Dunlap
Not coming up in the search results?
That potential customer may never even get the chance to see you. We make sure you’re front-and-center, across the web, for when it matters most.
Re-engage previous visitors when they search on Google and Bing. Remarketing Lists for Search Ads (RLSA) adjusts bids and messaging for people who have already visited your site when they perform relevant searches. Bid more aggressively for warm audiences, show customized ad copy acknowledging their previous visit, and capture high-intent searches from people already familiar with your brand.
for Retargeting & Remarking
Discover answers to your most pressing questions about our services and strategies.
Retargeting (also called remarketing) shows ads to people who previously visited your website but didn't convert. When someone visits your site, a tracking pixel places a cookie in their browser. This allows you to serve targeted ads to these visitors as they browse other websites, use social media, or search on Google. Retargeting keeps your brand visible to potential customers who have already shown interest, bringing them back to complete their purchase or take another desired action.
The terms are often used interchangeably, but technically retargeting refers to display ads shown to previous visitors across the web, while remarketing traditionally meant email campaigns to previous customers. In practice, most marketers use both terms to describe showing ads to people who have interacted with your brand. We use retargeting and remarketing to describe all paid campaigns targeting previous website visitors across search, display, and social platforms.
Retargeting windows depend on your sales cycle and product. For e-commerce with short consideration periods, 7-30 days works well. For B2B or high-value purchases with longer sales cycles, 60-90 days or more may be appropriate. We set retargeting windows based on your typical customer journey, exclude people who have already converted, and adjust duration based on performance data showing when visitors are most likely to return and convert.
We implement frequency caps to limit how many times the same person sees your ads per day and week. This keeps your brand top-of-mind without overwhelming audiences. We also exclude people who already converted, suppress audiences who haven't engaged with ads, and rotate creative to avoid ad fatigue. Strategic frequency management ensures retargeting stays effective without becoming intrusive or annoying.
We segment retargeting audiences based on behavior and intent including all website visitors, specific page visitors (product pages, pricing, blog), shopping cart abandoners, time spent on site, visitors who didn't convert, past customers for upsells, and video viewers or content downloaders. Each segment receives tailored messaging designed for their specific level of interest and familiarity with your brand.
We track conversion rates from retargeted audiences, return on ad spend, cost per acquisition compared to other channels, view-through conversions (people who saw ads but didn't click before converting), and attribution across the customer journey. You'll see exactly how retargeting contributes to revenue, which audience segments convert best, and ROI compared to acquiring new cold traffic. Retargeting typically delivers significantly better conversion rates and lower acquisition costs than prospecting campaigns.
