Fill Your Schedule Year-Round

Slow seasons are won or lost based on how well you market maintenance agreements, system tune-ups, and off-season promotions. Strategic email campaigns to past customers, targeted paid ads, and seasonal content that educates homeowners about preventive maintenance keep your schedule filled year-round.

The most effective channels for HVAC are Google Local Services Ads for immediate visibility, local SEO for long-term organic leads, Google Search Ads for capturing high-intent searches, and email marketing for nurturing past customers into repeat business. The right mix depends on your market size, competition level, and growth goals.

Paid advertising like Google Local Services Ads and PPC delivers leads within days of launching. Local SEO typically shows meaningful ranking improvements within 3-6 months. The fastest results come from combining paid and organic strategies simultaneously, using paid ads for immediate leads while SEO builds long-term visibility.

Extremely important. Most homeowners read reviews before calling any HVAC contractor. A strong review profile on Google directly impacts your Local Services Ads ranking, local SEO performance, and conversion rate. Companies with 50 or more recent reviews consistently outperform competitors with fewer reviews regardless of ad spend.

Both serve different purposes and work best together. Paid ads deliver immediate leads and are essential during peak seasons when competition is highest. Local SEO builds sustainable visibility that generates leads without paying per click. Companies that invest in both consistently outperform competitors relying on a single channel.

Maintenance agreements are the most valuable asset in HVAC marketing. They create predictable recurring revenue, fill schedules during slow seasons, and generate repeat business and referrals. Strategic email campaigns, post-service follow-ups, and targeted ads promoting agreement benefits are the most effective ways to grow your maintenance customer base.