Hi, I'm

BETH POPNIKOLOV

CEO, Venveo

Beth PopNikolov is the CEO of Venveo and co-host of the Smarter Building Materials Marketing Podcast. Venveo is a digital marketing agency dedicated to helping building product manufacturers, dealers, distributors, and builders grow their businesses. She’s Known for her straightforward and entertaining approach and is a sought-after speaker and empowering companies to say no to the status quo. Connect with Beth on LinkedIn.

Connect with BETH

Recent Articles From BETH

Paid Advertising

An Introduction to Geotargeted Ads for Building Materials Companies

Geotargeted ads shouldn't be neglected when it comes to digital marketing strategies — from search engines to social media platforms, location-based ads help broaden your reach, regardless of the intended audience. Discover the ins and outs of geotargeted ads and how manufacturers can use them to their advantage.

Paid Advertising

Optimizing Building Materials Companies for AI Overview

Wondering Why Your Organic Traffic Is Decreasing Even If Your Impressions Are Higher? Learn How AI Overview Is Changing The Game For Building Materials Brands

Paid Advertising

What Building Material Brands Should Know About Instagram Google Indexing

Want to know how Instagram-indexed posts impact your brand? Explore the opportunities for manufacturers and distributors, and discover strategies to enhance your Instagram presence, drive search visibility, and engage customers.

Strategy & Branding

How to Sell to Distributors: Best Practices for Manufacturers

Manufacturers can improve their sales strategy by understanding the different types of distributors who may purchase their products, identifying their ideal customers and collecting intelligence on their competitors.

Lead Generation

Lead Generation for Manufacturers: 23 Best Ways To Attract Industrial Leads

Are you a manufacturer looking to generate more leads for your business? Here are 23 proven ways to exceed your sales goals with an easy-to-follow framework.

Content Marketing

SEO For Manufacturing: 8 Best Ways For Manufacturers To Attract More Leads

This article offers deep dive into effective SEO strategies that help manufacturing companies attract high-quality leads from search engines.

E-Commerce

How To Sell Building Materials Online: 12 Practical Tips

Explore how selling building materials online opens up wider audiences, efficient sales and insightful data, while a strong digital strategy boosts brand visibility and success.