15 Examples of Manufacturing Website Designs That Drive Online Sales

Your manufacturing website’s design is so powerful that it can be the one thing that makes or breaks a sale. As more and more consumers begin their research online, creating a website that can capture leads and convert them into lifelong customers is the number one goal of your manufacturing website’s design.

This article showcases fifteen manufacturers with outstanding website designs and explains how your manufacturing business can learn from their expertise and elevate your own website’s design.

Owens Corning’s website’s design stands out for a few reasons:

• Clearly showcases the brand and states the company’s mission upfront. This helps consumers immediately connect with the brand and make a positive snap judgment. The clear mission statement shows confidence from the business and communicates a value that’s easy for consumers to get behind.
• It backs up its claims and value propositions with news articles and awards. With just one scroll, consumers see third parties endorsing Owens Corning's work and positive community involvement. This immediate reinforcement of their claims builds trust and industry authority right off the bat.
• The website makes it easy for consumers to get the information about the product or service they need quickly with clear calls-to-action. Unique sales funnels are easy to access from either the roofing, insulation or composite buttons.

If your manufacturing website’s design needs an upgrade, or you’re building a site from scratch, here are some takeaways from Owens Corning’s website’s design:

• Implement clear and consistent branding throughout your manufacturing site’s homepage.
• Immediately back up any claims with third party evidence and recognition (ie from past clients, from news outlets, from awards).
• Make the calls-to-action clear and inviting (especially if your manufacturing business offers multiple, distinct products or services).

Fortune Brands Innovations’ bold design draws the viewer in for a few key reasons:

• They strategically leverage video assets. Video content is king in today’s digital marketing landscape and Fortune Brands Innovations expertly offers video content that both communicates their brand and the value their business offers.
• Emotion-driven copywriting and imagery. Fortune Brands Innovations website’s design incorporates copy and images that appeal to emotion and get to the heart of why their work will make a difference to their clients personally.
• They quickly position themselves as a trusted authority in the manufacturing space. By showcasing well known past clients and current business partnerships, Fortune Brands Innovations makes it clear that they are the best of the best at what they do.

Here are a few takeaways to employ in your own manufacturing website’s design:

• Creatively communicate your brand and value in multiple formats. Use copy, video and other digital elements to keep eyes moving through your manufacturing website and to build trust.
• Show potential customers that you understand their pain points, how expert manufacturing work and service will make a difference in their lives and why you are best suited for the job.
• Display happy client reviews and any other evidence that backs up your claims of expertise.

Air-Cure has mastered the art of simplicity and clarity in their website’s design.

• Strategic use of white space helps viewers know where to look and what’s important on the page. A fatal design flaw for any website is having a crowded design. Air-Cure’s website design communicates that they know what they are good at and what’s important for consumers to know to make an informed decision.
• Iconography and copy partner together to tell one cohesive story. Icons differentiate Air-Cure’s unique services and products while copy ensures the reader views them as a trusted and experienced one-stop-shop.

When designing your manufacturer’s website, here are some things to keep in mind as inspired by Air-Cure:

• Simple is best. Don’t shy away from white space. Let the space encourage you and your design team to really hone in on your manufacturer’s brand and value propositions.
• Make all images and copy work together. Brand consistency should flow easily between every kind of asset on the webpage: from images, to videos, to copy, to icons, fonts and more.

SuperMax capitalizes on the power of compelling CTAs within their website’s design.

• Limited information on the homepage makes CTAs more compelling and valuable. Only essential information is on the homepage. In order to learn more or take the next step down the sales funnel, consumers need to click a button. This strategy drives up conversion rates and siphons potential customers into unique customer journeys.
• Multiple CTA buttons. SuperMax made the decision to include multiple CTAs on their manufacturing website’s homepage which further encourages online visitors to click and explore.
• Short scroll time. Their website’s homepage doesn’t take long to navigate and understand, capturing online user’s ever-shrinking attention spans. With one scroll, it becomes apparent that clicking the CTA buttons is the best way to continue to interact with the business, again, driving up conversion rates.

Here are some things to keep in mind when creating or updating your manufacturing website’s design as inspired by SuperMax:

• Keep scroll time to a minimum on the homepage. Remember that your manufacturing website’s design will appear different on desktop and mobile. Ensure that both the desktop and mobile presentations are short and sweet.
• Add multiple CTAs. Depending on your manufacturer’s business model, you can experiment with adding many different CTA buttons like SuperMax, or having one consistent CTA in multiple locations across your website’s homepage.
• Make the homepage purposeful to encourage siphoning into sales funnels via CTA buttons. Additional pages of the website can be designed for specific products and services that move high-intent users down the sales funnel.

Not only does Zeon Chemical’s website boast exceptional and memorable branding, it also loads quickly which has become an important factor for ranking highly in search engine results.

• Loading speed within two seconds. Websites with loading speeds longer than two seconds risk high bounce rates, low traffic and low conversion rates. Zeon Chemicals has designed a high-performing website that loads within two seconds without sacrificing quality or user experience.
• Easy to remember branding. Zeon Chemicals distilled their services and values into just four words on their hero image, making them easy to remember.
• Multiple ways to connect without making a purchase. Zeon Chemicals introduces multiple ways to connect and interact with their brand that do not involve making a purchase. Buttons advertising “contact us,” “new hydrin eco dp5227” and “upcoming webinars” make connection low commitment and valuable while showcasing the business’s involvement in the industry.

Here are the key takeaways when designing your own manufacturer’s website:

• Ensure loading speed is within two seconds. If you have a website you’re currently updating, make sure that any changes you make won’t hinder that goal. If you find that your manufacturing website’s design can’t handle the updates and begins to load more slowly, consider switching CMSs or developers.
• Memorable branding. Online users aren’t taking a business card with them after they click off of your website. Make certain that your manufacturer’s branding is easy to remember without prompting.
• Provide multiple options to interact with your business. Does your business post blogs? Send out an email newsletter? Record podcasts with industry experts? Have these low-commitment, high-value resources front and center to encourage interaction with your brand.

Visitors on Anduril’s website are immediately met with captivating videos that not only show their products in action but tell the story of the brand and the work they do. Without a single word, Anduril establishes themself as a high-quality brand within their manufacturing space.

• Storytelling through video. Anduril’s professionalism and product quality are front and center in the video header of their website’s homepage. Introducing the brand with high quality video content sets the stage for what consumers can expect from Anduril when working with them.
• Easy-to-read font and plenty of white space. As you scroll through the website, the purpose of each section is clear and easy to take in due to easy-to-read font and tasteful use of white space.
• Subtle graphic movements. A mixture of video and subtle graphic element movements throughout the website help keep the viewer engaged and looking in all the right places as they explore the site.

When creating your own manufacturing website’s design, consider implementing the following as inspired by Anduril:

• Invest in professional grade and proprietary footage of your products or services in action. Videos like this act as wordless but powerful testimonials and reviews of client satisfaction and product performance.
• Choose a simple, easy-to-read font. Great website design always has the user’s experience in mind. Cut clutter and choose a font that prioritizes ease and simplicity.
• Include subtle, moving graphic elements. Consider adding in lightboxes or moving lines when a user hovers over text or a button. Add fade ins and out as they move through the website to keep visual intrigue and to signal new information.

John Deere has turned their brand into a household name. Part of that strategy has been letting their products speak for themselves.

• Their website assumes users know what they are looking for and offers the solution right away. Normally, manufacturers allocate the majority of their website’s space to education about their products and services. John Deere takes a different approach and respects a level of knowledge their consumers approach the brand with.
• Products as proud solutions. By placing their products with visuals in the navigation bar, John Deere’s website shrinks the amount of time a consumer spends in the sales funnel and expedites conversions and sales.
• Advertises their best deals. John Deere made the strong choice of making the homepage’s header space to advertise their best deals and sales. Instead of hiding discount opportunities, John Deere’s website uses them to their advantage to put consumers at ease and make them feel like they are getting a great deal on exceptional equipment right away.

Here are some design takeaways inspired by John Deere’s website:

• Trust that your ideal buyers know what they are looking for. Consumers can feel when they are respected and taken seriously by a business or not. Show this respect by giving them solutions before education.
• Don’t shy away from letting your products and services shine. At the end of the day, consumers will purchase a product or service. Offer that option right away to shrink the sales funnel and expertly close deals.
• Routinely advertise sales and discounts on your website’s homepage to make consumers feel they are making a worthwhile investment.

Lear immediately humanizes their brand with a powerful video that showcases their manufacturing processes, products, business culture and employees. This decision makes consumers feel welcomed and at home right away and adds a human element to an often cold and distant feeling industry.

• Humanization. Brand humanization isn’t just for recruiting purposes or the careers tab of your manufacturing website’s design. Brand humanization speaks volumes to consumers and can make any industry seem friendly and accessible.
• Pulling back the curtain. By incorporating employees and company culture in their homepage’s video, Lear has pulled back the curtain on their prestigious business to make it more inviting and available to everyone.

Here’s a note to take with you as you develop your own manufacturing business’s website:

• Showcase the real people who make your business run. If you want your manufacturing business to be more accessible and approachable, consider showcasing both your employees and products.

Dyson is another household manufacturing name for a reason. In their powerful imagery and copy, they expertly market to common pain points that their ideal customers frequently experience with competitors’ products. Additionally, as you scroll through their homepage, the website offers multiple ways to interact with the business and products without immediately making a purchase.

• Expert pain point marketing. Dyson demystifies the power of their products with powerful imagery and copy. They make it clear that they don’t just create vacuums and other home appliances, they make them better.
• Low-commitment engagement. The website’s design allows visitors to explore the Dyson app and see first hand the convenience it offers. It also advertises livestreams where users can see real time product demonstrations and reviews.
• Multi-generational marketing. Two aspects of the Dyson brand are designed for multi-generational marketing. They offer products for individuals at every stage of life so that they grow with the brand. Secondly, they utilize various marketing channels where different customer demographics frequent online to capture a wide range of customers.

No matter what kind of products your manufacturer builds, your website can implement a few of the same elements that make Dyson’s great:#10. Dupont | Emotional Appeal & Social Responsibility

• Creatively market to pain points with imagery and copy. To do this effectively, your team needs to know the ins and outs of what problems your manufacturers' products and services truly solve.
• Offer multiple ways to connect with your business. Whether that’s online quizzes, asking for a follow on social media or offering an email newsletter, a purchase shouldn’t be the only action your website offers visitors.
• Market to different generations. Research what the next wave of customers values in your niche and either change your website’s marketing to meet those expectations or create an entirely new product or branch of your business to earn that business.

Visiting DuPont’s website feels like visiting a worldchanging movement. This medical equipment manufacturer tastefully mixes emotional appeal website design with their clear stance on their deeply felt social responsibility.

• Bold design and messaging that says what needs to be said. In an often personal field like the medical field, DuPont has deftly mixed advertising their innovative materials with language and design that communicates delicacy and social responsibility.
• Puts awards, third party recognitions and new developments front and center. DuPont understands that excellence in what they do impacts individuals and families on a personal level. By giving plenty of website space to awards, recognitions, innovations and business developments, they assure their customers that they are always on the cutting edge of their sector of the manufacturing industry.

When drafting your own manufacturer’s website’s design, here are some takeaways to keep in mind as inspired by DuPont:

• Find places to appeal to emotion and advertise social responsibility. No matter what sector of manufacturing your business is in, there are always tasteful ways to appeal to your customers' emotions and display how your business makes the world a better place.
• As often as possible, advertise how your business has been recognized by third party organizations and past customers. Even if visitors aren’t familiar with certain award organizations, leveraging the achievement signals a brand excellence that they can more easily trust.

Molecular Filtration Group presents a stunning website right from the homepage’s header. As users scroll across each column, the column expands into a high quality video with a CTA button leading them to learn more. One scroll down leads online visitors to the website’s footer, encouraging them to interact with the product columns and click their CTAs.

• User friendly navigation. With this website design, users don’t have to wonder where to go first to get the information they need. The simple, user friendly design takes the guesswork out and makes it very clear where to click.
• High quality, proprietary images and videos. Molecular showcases their services and products right away with stunning, high quality images and videos. Online users can quickly see Molecular’s work in action which builds trust and brand credibility.
• Direct and succinct copy. You won’t find walls of text in Molecular’s website design. All of their copy is direct and succinct which helps keep visitors informed and engaged with all elements of the site.

When creating or updating your manufacturing busness’s website’s design, keep these tips in mind as demonstrated by Molecular:

• Do whatever you can do to simplify and shrink the choices your online visitors have when navigating your manufacturing website. This simplicity communicates professionalism and expertise to users and increases your website’s overall performance.
• Whenever possible, invest in high quality and proprietary media. Hire a field photographer and videographer to instantly elevate your manufacturer’s brand and add a professional polish to the website.
• Less is more when it comes to copy. Only include high volume keywords and information that’s absolutely necessary to encourage further engagement.

FireRock uses its website’s design to immediately let visitors know that they are a luxury brand capable of servicing a variety of home customizations. The quick scrolling header showcases several of their specialties so users can quickly get a feel for what their finished product would look like.

• Leveraging branding to connect with their audience’s values. Based on their branding and website’s design, it’s not difficult to decipher what FireRock’s ideal customer values: customization, luxury, highest quality materials, classic style and lasting functionality. These branding and website design choices instantly let their ideal customer know that they’ve found what they were looking for.
• Helpful resources to educate buyers. Further down on the homepage users find resources to educate themselves on certain building processes, inspirational home tours and more. Choosing to add these links to the homepage adds a level of groundedness to the brand and can help customers feel more connected and informed about FireRock’s processes and past work.

Here are some helpful tips to incorporate into your own manufacturing business’s website’s design:

• Match your brand to your audience’s values. Often, businesses design their websites to communicate what they want visitors to know and value instead of using it to speak directly to their ideal customers’ current values. Use design to meet your ideal customers where they are to build trust and more easily earn sales.
• Always include educational glimpses into your manufacturer's processes. Access to education makes potential customers feel respected and considered during their research.

Lockheed Martin’s website design communicates a full service and top-of-the-line defense manufacturer. By placing all of their products and services front and center, along with their mission statement, online visitors immediately understand that Lockheed Martin knows their stuff from every angle.

• Advertising expertise. Every manufacturer within every industry should be well connected with their specific expertise. In the case of Lockheed Martin, they know that their manufacturing business being full service is an enormous selling point in defense.
• Clear navigation cues. Lockheed Martin knows that when their target audience visits their website, they already have a strong idea of what they are looking for. The website’s design respects this high intent and makes navigation clear and uncluttered.

Keep these things in mind when drafting up your own manufacturing website:

• Flaunt your manufacturer’s expertise. Understand what’s most important and valuable within your manufacturing sector and showcase how your company meets that need.
• Understand your audience’s intent. Are they visiting to learn? To contact you? To get quotes? Once you understand your audience’s intent for visiting, you can design your manufacturing website to serve it.

CTS Tires breaks out of the typical manufacturing marketing mold to incorporate human and lifestyle elements. They decided to get to the heart of what their product, tires, enables buyers to do and market to that instead of leading their advertising with product specs. 

• The human element goes first. CTS Tire’s website’s header scrolls through customers using their tires in epic ways. This design choice lets online visitors know that the company supports their passions and doesn’t just make excellent tires. Additionally, by including an “athletes” tab in the navigation bar, visitors get to see real people invested in the business and living their dreams because of it. 

When creating your own manufacturing website, find where you can put people first throughout your website’s design and marketing tactics.

Visitors don’t have to wonder or guess exactly what Markforged can offer them. Their clear and undistracted copy and design immediately communicates the value they offer and how it will make customers’ lives and jobs better.

• Value proposition front and center. Markforged made it easy for their website’s visitors to understand the value they offer. Because they put their value proposition front and center, anyone who contacts them or further interacts with their website comes with high-intent purchase.

Getting in touch with your manufacturing businesses main value proposition and creating the website’s design around that will earn your business more high-intent inquiries and website traffic.

These 15 examples of outstanding manufacturing website design are just the beginning of the inspiration that’s available as you create your own manufacturing website. Whenever you get stuck, returning to your manufacturer’s brand and best selling points is always the most strategic move.

Working with a professional website design company that understands the manufacturing industry and what website designs perform well can save you valuable time and money. Venveo specializes in all things marketing for manufacturers. Contact us today to get started.