11 Construction Websites To Learn From About Conversions and Design

Although construction’s focus is building and making spaces in the “real world,” your construction company should still build an outstanding website in the digital world. Your construction company’s website is often a potential customer’s first impression of your business and a well-designed website can ensure its one they will remember. 

We’ve compiled a list of eleven construction websites that are memorable and user-friendly to help inspire your own construction company’s web design. 

M Creative’s website leaves out all distractions with a classy black-and-white design, making it easy for users to take in what’s important. Scrolling through the homepage, users encounter beautiful images and clear calls to action.

Here are some other notable features of their website:

• Encourages contact. In a bold but strategic move, M Creative’s website designers left out information about pricing, project specifics and even brand personality statements. This choice filters out low-value online users and gets people in contact with the construction company immediately, providing a personalized and humanized sales experience.
• The design is the advertisement. M Creative’s website gives a strong first impression that says, “We know what we’re doing.” The minimalistic and understated design speaks for itself and gives off a compelling confidence; no need for lengthy text paragraphs trying to establish authority.

If you have a website for your construction company and are looking to refresh it, or are building one from scratch, here are some things to keep in mind as inspired by M Creative’s website:

• Keep it simple. No matter who your construction company’s ideal customer is, simplicity in design and presentation will leave a powerful impression.
• Make contact and action easy and accessible. The action you want online users to take on your company’s website should be clear and compelling. Stick to one CTA per page. The earlier you can establish a personalized relationship with a potential client, the better.

It’s in the name; Legacy Innovative Builders constructed their company’s website to appeal to their target market’s identity and aspirational expression goals. Their copywriting makes it clear that they do more than construct stunning spaces: they make spaces that reflect their customers. 

In addition to making appeals to identity, here are a few standout items from Legacy Innovative Builder’s website: 

• States services upfront. Online users don’t have to question whether or not Legacy can handle their project. One scroll and the website provides a comprehensive list of the construction company’s services.
• Advertises with past work. Legacy Innovative Builder’s website includes a gallery where prospects and browse the construction company’s past work. In addition to written testimonials, high-quality images advertise the expert craftsmanship of the company.  

If you’re inspired to make some changes to your construction company’s website, here are a couple of places to start: 

• Push high-value services. The most profitable services that your construction company offers should be front and center. This way, any quote requests that come through have most likely already been filtered and determined to be worthwhile.
• Invest in professional photographers and videographers. Don’t let your construction company’s past work simply be past work. Hire professionals to capture before and after transformations and display them on your company’s website so that that work continues to sell and earn your construction company new business. 

The TMA Contractors Group’s website immediately draws viewers in with a high-quality video advertising exactly what they do: construct, restore, remodel. Next on the homepage is the company’s services followed by their certification. The initial hero video continues to pop up throughout the homepage, stimulating visual intrigue and humanizing the brand.

Here are more reasons why we love TMA Contractors Group’s website: 

• Compelling use of video. The homepage’s video is understated yet inviting. Its professional-grade quality and confident presentation provide a warm and welcoming feel to the site, putting prospects at ease.
• Storytelling. The web developers built a website designed to seamlessly answer the questions of potential clients as they arise in their research and consideration. The flow of the homepage tells a story that TMA Contractors Group is exactly what the prospect is looking for.  

Here are a few things to remember when designing or redoing your construction company’s website:

• Visuals are everything. Investing in professional photographers and videographers will give your construction company’s website a stark advantage over competitors. Construction is a visual field (at least to consumers) so it’s important to cater to that value immediately.
• Tell a story. Hire a web designer who understands your construction company’s brand and knows how to use elements besides text to tell its story. A well-designed website will flawlessly showcase your company’s story, even without words. 

Tri State America’s website boasts a tasteful color palette that gracefully plays with each and every image. The savvy web designers created a website that communicates a dreamy elegance that seems irresistible to work with.

Other reasons why Tri State America’s website is top-notch:

• Testimonials are front and center. This construction company chose to highlight testimonials with specific stories, showcasing Tri State America as the hero. In an industry that’s often emotionally charged with overcoming problems and making dreams come true, advertising glowing reviews can put potential clients at ease and inspire them to take action.
• Only two options. Tri State America accepts roofing and construction projects. Instead of a long list of specific services, this construction company opted to house its services in two easy-to-understand buckets for customers to choose from.

Taking a lesson from Tri State America’s website, here are a few things to keep in mind when you’re designing your construction company’s website:

• Highlight specific testimonials. Choose testimonials and reviews that are full of emotion and tell a story. These reviews will be easier for potential clients to remember and relate to.
• Overwhelm with simplicity, not options. Even if your construction company offers a plethora of services, do your best to present them in easily accessible buckets. Limiting options on your construction company’s website creates more opportunities for high-value actions and decreases decision fatigue in potential clients.

From the first glance, online users get a feel for the scale of construction projects that Turner Construction is accustomed to tackling. From skyscrapers to highways, Turner Construction’s website makes it clear that they are the industry authority for large-scale construction jobs.  

Here’s what makes their website so captivating: 

• Audience targeting. If an online user who needs their kitchen remodeled finds Turner, they will quickly understand that Turner handles more complex projects. Conversely, anyone involved in road planning or highrise real estate construction will feel right at home on Turner’s website.
• Information for everyone. Contractors, individuals interested in working for Turner, and anyone wanting to get to know the company more have easy access to the information they need on the website’s homepage. 

Elevate your construction company’s website with these tips: 

• Design with your audience in mind. Choose images, wording, fonts and colors to attract the specific clients you want for your construction company. Casting too wide of a net with design can lead to wasted resources on the wrong prospects.
• Display all the different ways individuals can interact with your construction company. A careers tab, about us tab, community service tab and more can add personality to your construction company’s brand and offer a clear funnel for everyone who wants to get in touch with your construction business.

Matt Construction is a company on a mission and their website makes that clear from the very beginning. A powerful tagline with a stunning video for a backdrop makes visitors feel like they’ve stumbled upon a movement rather than a website.

Here are some other ways Matt Construction’s website is instantly inspiring:

• Diverse skills. One glance and it’s easy to see Matt Construction’s mission to “build meaningful spaces” in action. From statement homes to commercial spaces with enough personality to turn any head, Matt Construction’s website highlights the construction company’s diverse, professional and playful skill.
• White space. This website doesn’t shy away from using white space in its design. Empty, white space eliminates distraction while creating a clean, easy-to-view site.

Here are some takeaways for your own construction company’s website:

• Add a comprehensive portfolio. If your construction business handles many different kinds of projects well, ensure that its diverse portfolio is tastefully showcased on the homepage. Think outside the box and opt for hero images throughout the site in addition to a dedicated gallery.
• Less is more. Although Matt Construction works on a variety of builds, their website remains clean and confident. Avoid distracting design choices that clutter up web pages and bury CTAs.

PC Construction chose a “people-first” design and presentation for their website. Images of their crews, happy customers and community events on the homepage create a sense of belonging and personalization within the brand. This powerful design choice instantly puts any viewer at ease and makes them feel like they will be treated as an individual and not simply another project.

Other ways PC Construction’s website’s design stands out:

• Leading with purpose. Instead of displaying their services, PC Construction chose to lead with a paragraph about their purpose-driven business model. This design choice further supports their people-first approach to business.
• User-friendly gallery. Enlarged images of their past projects on a rolling carousel make it easy for viewers to choose which project they want to learn more about instead of feeling bombarded with a wall of disconnected images.

Here’s how to take inspiration from PC Construction’s website for your own business’s site:

• Showcase what makes your construction company different. What makes your construction company unique and different won’t turn business away, it will attract the right business. Take time to identify your business’s competitive edge and confidently incorporate it into your website’s design.
• Prioritize UX design. Minimize bounce rates and offer an enjoyable navigation experience for online visitors with consistent UX design choices.

Clune Construction’s website sets them apart as a construction company focused on building functional and beautiful spaces. It’s evident that they value the “wow” factor in their construction and work with clients who share that value. 

Other notable design choices: 

• Impress and invite. Clune Construction’s website strikes the perfect balance between impressing viewers and inviting them to take action. By including a unique timeline of the company’s history, online users instantly feel like they are part of something bigger when they work with Clune Construction.
• Show off awards. Clune Construction has no shortage of awards and accreditations and they’ve carved out a dedicated space on their site just for them.

Here’s what we can learn from Clune Construction’s website:

• Invite business through brand humanization. Images with employees and clients, company history and phenomenal UX design all work together to humanize your construction company and create an inviting, human brand.
• Showcase awards and certifications. Awards and certifications in the construction space are important to highlight as they elevate brand presence and offer proof of excellence.

Dwelling on your construction company’s history is often considered a faux pax in the marketing and website design space; However, in McCarthy Building Companies’ case, they have a real story to tell. For over 150 years, McCarthy has been a US builder. It would be easy for McCarthy to lean on their history and forgo industry innovations and plans for the future, but McCarthy chose to flawlessly blend the old and the new together on their website to create a timeless and trustworthy brand.

Here’s how McCarthy achieves such a stunning online presence:

• Eye-catching, interactive elements. McCarthy’s website takes viewers off-guard in the best way possible. As visitors browse the site, exciting videos, powerful brand statements and compelling calls to action can pop up at any moment. The website gives off the illusion that it’s alive and ready for action, just like the company.
• Cultural connectedness. Much of McCarthy’s content is celebrating cultural events–like Hispanic Heritage Month–and connecting construction to community causes like affordable housing and environmental awareness and consideration in construction. This content reassures potential clients that their partnership with McCarthy will be helping the greater good as well as giving them an exceptional build.

Here are a few ideas for your construction website, as inspired by McCarthy’s:

• Incorporate moving elements into your website. To achieve a vibrant and evolving feel, incorporate moving elements into your construction website. Use these elements strategically to highlight calls to action and important need-to-knows.
• Create conscious content. Social proof your construction company by creating content about how your construction company leaves communities and the world better than it found them.

One of the first things that’s apparent on Gilbane’s website is the company’s commitment to bettering the next generation of people and buildings. Gilbane’s previous clients consist mostly of medical and educational facilities, confirming their dedication to a better world. Similarly, they advertise their involvement in sustainable building practices that preserve the environment for years to come.

More of why Gilbane’s website has a competitive edge:

• Big claims, verified. Gilbane’s website doesn’t rely on copy alone to tell its story or convince users to become clients; it proudly displays the many ways the company puts its words into action with previous projects, news, company culture and content.
• Space allotted to every area of the business. Gilbane is a global company and its website perfectly allocates space for the company’s various departments and endeavors. This choice makes online visitors feel like there are many ways to get involved and the site makes it easy to take action and learn more.

Here are a few things to consider for your construction company’s website: 

• Show, don’t tell. No matter what your construction company stands for or claims in its business partnerships, showing evidence via certifications, images and testimonials will go farther in securing new business than merely writing a few sentences.
• Create space for every part of your construction business. Avoid overwhelming online visitors with everything your construction company does by creating clear sections with specific calls to action. Understanding your target market will help you determine what to highlight and what to leave out.

Venture Construction Company chose to showcase its impact and construction scope via the familiar brands and restaurants that we all know and love. It’s easy for new clients to trust Venture when they see some of the largest corporations using the as their preferred builder.

Here are some other ways that Venture’s website encourages trust:

• Active project map. Venture’s website has an active project map displaying where in the US they are building. The display of sheer numbers and scale inspires trust and shows company credibility.
• Their specialty is clear. Venture makes it clear that they do two project types very well: restaurants and retail stores. Online visitors don’t have to wonder whether or not their project will be done well. If it’s a restaurant or retail store, they’re in the right place. 

Here are a couple of ideas for how your construction site can encourage trust: 

• Include real-time elements. Whether it’s projects completed in a year, upcoming builds or active sustainability and environmental efforts, including a real-time counter or ticker shows that your construction company is active and working.
• Choose your specialty. Even if your construction company is far-reaching and not a niche builder like Venture, making it clear what kinds of builds your construction company does well cultivates trust and eliminates decision fatigue. 

Venveo is a marketing agency dedicated to helping building materials companies turn their marketing strategies into growth machines. Contact us today to speak with a member of our team.