Why SEO Matters
This long-team strategy effectively drives more web traffic over time
Even the best building materials website won't drive more sales if no one finds the page to begin with. That's where search engine optimization comes in. Both on-page and off-page tactics help your website rank better on search engines in order to connect with warm leads.
A strong SEO strategy includes both a solid web architecture as well as speed, content, metadata and more. Together, these tactics will drive relevant traffic to your website and ultimately grow your sales pipeline.