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Our Proven Case Study Conversion Formula

The definitive guide to writing case studies your leads will actually read.

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Unfortunately, most building materials manufacturers write case studies their leads just don't care about. Because case studies are so vital to the sales funnel, we've put together a simple guide to high converting case studies. 

The key to writing case studies your leads care about is framing the information as a solution to their problem. Our Case Study Conversion Formula is broken down into three simple sections:

  • The Benefit
  • The Story
  • The Action

We've also created a Case Study Conversion Formula Check Sheet to help you transform your case studies into successful conversion points.  

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Most consultants (like the first marketing firm I hired) would instantly say yes and begin over-promising.


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