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Marketing to Architects Research & Trends Report

Insights & data on who they are and what they want from building product manufacturers.

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What better way to learn about this important consumer in the building materials world than by hearing from them directly? We surveyed architects to discover what drives them to purchase, what builds their confidence in brands and what extras they are willing to pay for. Discover key insights into the world of the Architect, and get your company ready to target them more effectively than ever using the information in this report.

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  • The key demographics that describe Archtiects
  • The top 5 places Architects go for product information
  • How to get your product specified
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Most consultants (like the first marketing firm I hired) would instantly say yes and begin over-promising.


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