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Keywords: Why They Matter & How to Use Them

Are keywords an asset or a liability to your web traffic strategy?

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Keywords exist to tell search engines what your web page is about so your page will show up when users search the internet using keywords that match the ones on your site. 

With a successful keyword strategy, you'll see increased traffic to your website as well as increased conversions because visitors won't land on your site on accident. 

That's why we've made this simple guide to getting started with keywords. We'll walk you through:

  • Thinking like your target audience
  • Researching keyword options
  • Incorporating keywords into your site
  • Reporting on your keywords
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Most consultants (like the first marketing firm I hired) would instantly say yes and begin over-promising.


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