Give Designers As Much As Possible Online
The creative landscape is constantly changing and designers want to stay on top of the next big thing.
A consistent stream of aspirational content builds and engages your following of designers. It also allows your product to speak for itself through pictures and videos of real-life applications. Designers love visual inspiration, so you should make it easy to browse images of successful projects in a visual gallery.
Accessibility is key when it comes to product information. Brands are often bypassed by interior designers simply because specs and samples aren't readily available. Your company's online presence should remove friction, making it easy for designers to find exactly what they're looking for.