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Interior designer
Interior Designers

Influence Interior Designers

Appeal to interior designers' senses with a detailed and visually appealing website.

Woo Designers with Appealing Content
Invest in professional grade photography
Incorporate user generated content to showcase your products in action
Include product specs and color sample details online
Add user-friendly lead generation forms like sample requests
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Give Designers As Much As Possible Online

The creative landscape is constantly changing and designers want to stay on top of the next big thing.

A consistent stream of aspirational content builds and engages your following of designers. It also allows your product to speak for itself through pictures and videos of real-life applications. Designers love visual inspiration, so you should make it easy to browse images of successful projects in a visual gallery.

Accessibility is key when it comes to product information. Brands are often bypassed by interior designers simply because specs and samples aren't readily available. Your company's online presence should remove friction, making it easy for designers to find exactly what they're looking for.

Relevant Podcast episodes
205 How Building Product Manufacturers Get Selected By Interior Designers Banner
episode 205
How Building Product Manufacturers Get Selected By Interior Designers

Are you guilty of lumping architects and interior designers together in your marketing plans? Today's guest explains why you should be separating those two groups and how you can get designers' attention.

215 How Building Material Manufacturers Can Address the Gap Between Home Buyers and Builders Banner
Episode 215
How Building Material Manufacturers Can Address the Gap Between Home Buyers and Builders
Builders get the brunt of home buyer frustration, even when it’s not their fault. This week’s guest addresses the reasons behind this frustration and explains how building material manufacturers can help reduce that frustration on all sides.
PLAY EPISODE
215 Social Media Changes What Manufacturers Need to Know Right Now Banner
Episode 214
Social Media Changes: What Manufacturers Need to Know Right Now
Social media platforms today can feel like the wild west with algorithms and strategies changing every few days. Learn what’s changed recently and what you should focus on in the future.
PLAY EPISODE
213 Why Building Materials Manufacturers Need To Reach Homeowners Create Short Form Content Banner
Episode 213
Why Building Materials Manufacturers Need To Reach Homeowners & Create Short-Form Content
Do you deprioritize homeowners as a target audience? Many manufacturers think that homeowners aren’t worth going after, but this guest disagrees. Hear why ignoring homeowners is a missed opportunity.
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Relevant Articles
Where Do Home Builders Buy Materials Banner
Ecommerce
Where Do Home Builders Buy Materials? Uncovering Opportunities in the Supply Chain

Let's explore different ways home builders find materials for their projects. It's crucial for building materials manufacturers to grasp these channels and smartly focus their marketing strategies to connect with home builders exactly when and where they need it most.
Three people are standing in a distribution warehouse. Two people are shaking hands.
Digital Advertising
How to Sell to Distributors: Best Practices for Manufacturers

Manufacturers can improve their sales strategy by understanding the different types of distributors who may purchase their products, identifying their ideal customers and collecting intelligence on their competitors.
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