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Interior designer
Interior Designers

Influence Interior Designers

Appeal to interior designers' senses with a detailed and visually appealing website.

Woo Designers with Appealing Content
Invest in professional grade photography
Incorporate user generated content to showcase your products in action
Include product specs and color sample details online
Add user-friendly lead generation forms like sample requests
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Give Designers As Much As Possible Online

The creative landscape is constantly changing and designers want to stay on top of the next big thing.

A consistent stream of aspirational content builds and engages your following of designers. It also allows your product to speak for itself through pictures and videos of real-life applications. Designers love visual inspiration, so you should make it easy to browse images of successful projects in a visual gallery.

Accessibility is key when it comes to product information. Brands are often bypassed by interior designers simply because specs and samples aren't readily available. Your company's online presence should remove friction, making it easy for designers to find exactly what they're looking for.

Relevant Podcast episodes
229 How Manufacturer Reps Can Increase Specifications with Commercial Design Firms
episode 229
How Manufacturer Reps Can Increase Specifications with Commercial Design Firms

Manufacturer reps often play a vital role in expanding market reach and ensuring customer satisfaction. This week's guest reveals why effective reps are the lifeblood of design firms and how they are instrumental in preventing building products from being value-engineered.

230 Breaking Down Silos Aligning Marketing And Sales For Business Growth
Episode 230
Breaking Down Silos: Aligning Marketing And Sales For Business Growth
Discover an innovative strategy to differentiate your building materials in the marketplace and make your customers' lives easier. Find out how aligning your sales and marketing efforts can drive growth and create a strong partnership with your dealers.
PLAY EPISODE
229 How Manufacturer Reps Can Increase Specifications with Commercial Design Firms
Episode 229
How Manufacturer Reps Can Increase Specifications with Commercial Design Firms
Manufacturer reps often play a vital role in expanding market reach and ensuring customer satisfaction. This week's guest reveals why effective reps are the lifeblood of design firms and how they are instrumental in preventing building products from being value-engineered.
PLAY EPISODE
228 From Leads to Loyalty How To Take a Customer Centric Approach To Building Materials Marketing
Episode 228
From Leads to Loyalty: How To Take a Customer-Centric Approach To Building Materials Marketing
Digital platforms and consumer behavior are constantly rewriting the rules of marketing, so how can businesses in the building materials industry adapt and thrive? This week, we are talking about the power of trust, personalized experiences and the crucial role of the customer journey in driving sales and revenue.
PLAY EPISODE
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Relevant Articles
How to Get Your Product into Lowes Ensuring Success in Home Improvement Retail
Multi-Channel Marketing
How to Get Your Product into Lowe's: Ensuring Success in Home Improvement Retail

If you're eyeing the home improvement market and aiming to get your building materials on the shelf at Lowe's, this is your guide to understanding the process and maximizing the opportunities that come with partnering with this influential big box retailer.
How to Get Your Sales Team Ready for Digital Leads
Lead-Gen
How to Get Your Sales Team Ready for Digital Leads

Prepare your sales team for digital leads to unlock substantial business growth by enhancing collaboration skills and digital marketing expertise, aligning traditional sales tactics with effective online strategies
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