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Interior designer
Interior Designers

Influence Interior Designers

Appeal to interior designers' senses with a detailed and visually appealing website.

Woo Designers with Appealing Content
Invest in professional grade photography
Incorporate user generated content to showcase your products in action
Include product specs and color sample details online
Add user-friendly lead generation forms like sample requests
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Give Designers As Much As Possible Online

The creative landscape is constantly changing and designers want to stay on top of the next big thing.


A consistent stream of aspirational content builds and engages your following of designers. It also allows your product to speak for itself through pictures and videos of real-life applications. Designers love visual inspiration, so you should make it easy to browse images of successful projects in a visual gallery.

Accessibility is key when it comes to product information. Brands are often bypassed by interior designers simply because specs and samples aren't readily available. Your company's online presence should remove friction, making it easy for designers to find exactly what they're looking for.

October 12 - 13, 2022 | Denver, CO
2023 Building Products Customer Insights Workshop
Pie chart 2x 200
Relevant Podcast episodes
SBMM Why Your Building Products Need to Win Over Designers and How Banner
episode 189

Winning over the designer on a project is crucial for building products brands, especially in the early stages of their project. This week, Zach and Beth talk with a special guest about how to guarantee architects and designers will spec your product when it’s time to start shopping.

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