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General Contractors

Reach More General Contractors

Push the door wide open with a comprehensive digital marketing strategy.

How to Build Strategic Partnerships with General Contractors
Communicate solutions for the product end-user
Provide support for GC problems beyond your product line
Increase exposure by marketing customer success stories
Participate in and drive online conversations
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Increase Sales with General Contractors

Marketing to general contractors doesn't happen in a silo. Successfully marketing to one GC leads to more networking opportunities and conversations, creating an avalanche of sales.

Marketing to general contractors is about more than lead generation and conversion rates; it's also about building a lasting relationship that is mutually beneficial. Providing GCs with real results sets up your brand to be chosen again and again.

You can also continue to build trust with this target demographic by establishing an online hub for your entire vertical, not just your product line. Industry insights, hiring trends and other resources add value and create trust.

Relevant Podcast episodes
229 How Manufacturer Reps Can Increase Specifications with Commercial Design Firms
episode 229
How Manufacturer Reps Can Increase Specifications with Commercial Design Firms

Manufacturer reps often play a vital role in expanding market reach and ensuring customer satisfaction. This week's guest reveals why effective reps are the lifeblood of design firms and how they are instrumental in preventing building products from being value-engineered.

230 Breaking Down Silos Aligning Marketing And Sales For Business Growth
Episode 230
Breaking Down Silos: Aligning Marketing And Sales For Business Growth
Discover an innovative strategy to differentiate your building materials in the marketplace and make your customers' lives easier. Find out how aligning your sales and marketing efforts can drive growth and create a strong partnership with your dealers.
PLAY EPISODE
229 How Manufacturer Reps Can Increase Specifications with Commercial Design Firms
Episode 229
How Manufacturer Reps Can Increase Specifications with Commercial Design Firms
Manufacturer reps often play a vital role in expanding market reach and ensuring customer satisfaction. This week's guest reveals why effective reps are the lifeblood of design firms and how they are instrumental in preventing building products from being value-engineered.
PLAY EPISODE
228 From Leads to Loyalty How To Take a Customer Centric Approach To Building Materials Marketing
Episode 228
From Leads to Loyalty: How To Take a Customer-Centric Approach To Building Materials Marketing
Digital platforms and consumer behavior are constantly rewriting the rules of marketing, so how can businesses in the building materials industry adapt and thrive? This week, we are talking about the power of trust, personalized experiences and the crucial role of the customer journey in driving sales and revenue.
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