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DIYer
DIYers & Homeowners

Inspire DIYers

Influence the digital narrative so you can direct homeowners to your solution.

Tap Into the DIY Market
DIYers are willing to pay for value and quality
More homeowners than ever are tackling DIY projects instead of outsourcing
The vast majority of DIYers start project research online
Online research happens at home and in-store
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DIYers Are Looking For You

Appeal to homeowners with a cohesive online presence that showcases your value.

The vast majority of DIYers find project inspiration online. They are most likely to research on YouTube and Pinterest. But they're also looking at third-party websites like home improvement stores and other online retailers. Stay on top of product descriptions, photos and other details to increase conversions across platforms.

Homeowners also trust social media influencers and are more likely to purchase a building materials product that they've seen on a blog or social media persona they follow. Connecting with the right influencers can get more eyes on your product. You can also repost user generated content to showcase your product in action.

Relevant Podcast episodes
Zach Williams Beth PopNikolov Venveo Smarter Building Materials Marketing Podcast
episode 200
3 Strategies For Building Product Companies That Still Hold True After 200 Episodes

In the 200th episode of the Smarter Building Materials Marketing podcast, Zach and Beth break down three strategies that are as true today as they were in the first episode.

SBMM 209 5 Macro Trends Impacting the Future of the Building Materials Industry Banner
Episode 209
5 Macro Trends Impacting the Future of the Building Materials Industry
Technology is becoming more and more essential in the building materials industry, but that’s not the only thing to look out for. In this episode, our guest talks about five macro trends that manufacturers need to consider over the next three to five years.
PLAY EPISODE
Stacked lumber is pictured.
Episode 208
Navigating Lumber Prices in 2023: The Role of Futures and Risk Management
Once again, the volatility of lumber prices is a hot topic. But basic pricing isn’t all you need to know about lumber. This week’s guests discuss how futures and risk management play a big role in lumber pricing and those who buy it.
PLAY EPISODE
SBMM 207 Pricing Strategy Tips for Building Materials Manufacturers Banner
Episode 207
Pricing Strategy Tips for Building Materials Manufacturers
Pricing is arguably one of the biggest levers a manufacturer can pull to create or pull back demand. This week’s guest talks to Zach about how to develop a successful pricing strategy.
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Relevant Articles
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