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DIYer
DIYers & Homeowners

Inspire DIYers

Influence the digital narrative so you can direct homeowners to your solution.

Tap Into the DIY Market
DIYers are willing to pay for value and quality
More homeowners than ever are tackling DIY projects instead of outsourcing
The vast majority of DIYers start project research online
Online research happens at home and in-store
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DIYers Are Looking For You

Appeal to homeowners with a cohesive online presence that showcases your value.

The vast majority of DIYers find project inspiration online. They are most likely to research on YouTube and Pinterest. But they're also looking at third-party websites like home improvement stores and other online retailers. Stay on top of product descriptions, photos and other details to increase conversions across platforms.

Homeowners also trust social media influencers and are more likely to purchase a building materials product that they've seen on a blog or social media persona they follow. Connecting with the right influencers can get more eyes on your product. You can also repost user generated content to showcase your product in action.

Relevant Podcast episodes
215 How Building Material Manufacturers Can Address the Gap Between Home Buyers and Builders Banner
episode 215
How Building Material Manufacturers Can Address the Gap Between Home Buyers and Builders

Builders get the brunt of home buyer frustration, even when it’s not their fault. This week’s guest addresses the reasons behind this frustration and explains how building material manufacturers can help reduce that frustration on all sides.

SBMM 236 How Manufacturers Can Attract Builders with Social Media
Episode 236
How to Attract More Builders with Social Media
Leveraging platforms like YouTube and Instagram isn't just trendy — it's essential for feeding builders the information they are actually looking for. Tune in as this week's guest, Matt Risigner shares invaluable insights on how manufacturers can use social media to not just reach but truly engage with more builders.
PLAY EPISODE
SBMM 235 BPCW Straight Talk A Candid QA From The Contractor Remodeler Panel
Episode 235
BPCW Live Podcast: Candid Q&A from the Contractor & Remodeler Pro Panel
Asking for your customer's feedback is key to growth. This week's episode was recorded live from the Building Products Customer Workshop in Denver, where a panel of seasoned pros — contractors, remodelers, and installers — offered invaluable, candid insights into the questions and challenges most pressing to building product companies today.
PLAY EPISODE
234 How to Successfully Break Into New Markets With Your Building Products
Episode 234
How to Successfully Break Into New Markets With Your Building Products
Breaking into new markets can be challenging for building materials manufacturers, especially those with niche products. If you want to grow your business and drive more sales, this episode is for you.
PLAY EPISODE
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