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Dealers + Distributors
Dealers & Distributors

Drive Sales To Dealers & Distributors

Use online tools to drive the conversation between dealers and leads to convert more sales.

Why Market to Dealers & Distributors?
Understand the dealer or distributor's business model
Proactively pitch growth strategies
Create market-specific ideas
Be transparent with product information and pricing
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Digital Tools For Dealers & Distributors

Strengthen dealer relationships with transparent messaging and dedicated support.

Dealers and distributors are a crucial link in the sales chain. It's important to incorporate them into your digital marketing strategy in order to keep your product at the forefront of their sales strategy. Drive more sales with strategic educational materials and easy, online locator tools that direct leads to your dealers.

And while some dealers may resist any scent of eCommerce, this new arena doesn't have to be a source of division. Be transparent with how you plan to incorporate online tools to support their business, not replace it. This messaging, along with a supportive online strategy, will strengthen your relationships and create better sales opportunities across channels.

Relevant Podcast episodes
226 Looking Toward 2024 and 2024 Unpacking the Future of Single Family Residential Construction
episode 226
Looking Toward 2024 and 2025: Unpacking the Future of Single-Family Residential Construction

Grant Farnsworth is back to talk about the 2024 and 2025 outlook for new single-family residential construction. We also share insights for manufacturers who aren’t hitting sales numbers.

230 Breaking Down Silos Aligning Marketing And Sales For Business Growth
Episode 230
Breaking Down Silos: Aligning Marketing And Sales For Business Growth
Discover an innovative strategy to differentiate your building materials in the marketplace and make your customers' lives easier. Find out how aligning your sales and marketing efforts can drive growth and create a strong partnership with your dealers.
PLAY EPISODE
229 How Manufacturer Reps Can Increase Specifications with Commercial Design Firms
Episode 229
How Manufacturer Reps Can Increase Specifications with Commercial Design Firms
Manufacturer reps often play a vital role in expanding market reach and ensuring customer satisfaction. This week's guest reveals why effective reps are the lifeblood of design firms and how they are instrumental in preventing building products from being value-engineered.
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228 From Leads to Loyalty How To Take a Customer Centric Approach To Building Materials Marketing
Episode 228
From Leads to Loyalty: How To Take a Customer-Centric Approach To Building Materials Marketing
Digital platforms and consumer behavior are constantly rewriting the rules of marketing, so how can businesses in the building materials industry adapt and thrive? This week, we are talking about the power of trust, personalized experiences and the crucial role of the customer journey in driving sales and revenue.
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Relevant Articles
How to Get Your Product into Lowes Ensuring Success in Home Improvement Retail
Multi-Channel Marketing
How to Get Your Product into Lowe's: Ensuring Success in Home Improvement Retail

If you're eyeing the home improvement market and aiming to get your building materials on the shelf at Lowe's, this is your guide to understanding the process and maximizing the opportunities that come with partnering with this influential big box retailer.
How to Get Your Sales Team Ready for Digital Leads
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How to Get Your Sales Team Ready for Digital Leads

Prepare your sales team for digital leads to unlock substantial business growth by enhancing collaboration skills and digital marketing expertise, aligning traditional sales tactics with effective online strategies
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