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Contractors
Contractors & Installers

Educate The Trades

Create product messaging that focuses on solving problems specific to contractors and installers

Step-by-Step Contractor Marketing
Provide value on the jobsite
Be transparent with availability and pricing
Give educational support on product installation and use
Actively engage leads across multiple platforms
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Contractors are Ready to Try New Brands

Focus on solutions that address everyday problems.

Contractors and installers work in a challenging environment and are willing to switch to a brand that adds value and solves problems. Create hands-on content for this market segment in order to simplify the job and add value for the end customer.

From reducing installation time to guaranteeing availability, your online presence should assure contractors that your product will make their lives easier. We also help you develop additional opportunities to add value for contractors beyond the scope of your product offerings. Creating more comprehensive resources put you in a position of trusted expertise and strengthens your brand awareness.

Relevant Podcast episodes
216 How Building Materials Manufacturers Can Reach Niche Audiences Specialty Trades Banner
episode 216
How Building Materials Manufacturers Can Reach Niche Audiences & Specialty Trades

Are you asleep at the online strategy wheel? This week’s guest thinks some building materials manufacturers are and explains how they can connect emotionally with niche audiences using different online platforms.

215 How Building Material Manufacturers Can Address the Gap Between Home Buyers and Builders Banner
Episode 215
How Building Material Manufacturers Can Address the Gap Between Home Buyers and Builders
Builders get the brunt of home buyer frustration, even when it’s not their fault. This week’s guest addresses the reasons behind this frustration and explains how building material manufacturers can help reduce that frustration on all sides.
PLAY EPISODE
215 Social Media Changes What Manufacturers Need to Know Right Now Banner
Episode 214
Social Media Changes: What Manufacturers Need to Know Right Now
Social media platforms today can feel like the wild west with algorithms and strategies changing every few days. Learn what’s changed recently and what you should focus on in the future.
PLAY EPISODE
213 Why Building Materials Manufacturers Need To Reach Homeowners Create Short Form Content Banner
Episode 213
Why Building Materials Manufacturers Need To Reach Homeowners & Create Short-Form Content
Do you deprioritize homeowners as a target audience? Many manufacturers think that homeowners aren’t worth going after, but this guest disagrees. Hear why ignoring homeowners is a missed opportunity.
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Relevant Articles
Where Do Home Builders Buy Materials Banner
Ecommerce
Where Do Home Builders Buy Materials? Uncovering Opportunities in the Supply Chain

Let's explore different ways home builders find materials for their projects. It's crucial for building materials manufacturers to grasp these channels and smartly focus their marketing strategies to connect with home builders exactly when and where they need it most.
Three people are standing in a distribution warehouse. Two people are shaking hands.
Digital Advertising
How to Sell to Distributors: Best Practices for Manufacturers

Manufacturers can improve their sales strategy by understanding the different types of distributors who may purchase their products, identifying their ideal customers and collecting intelligence on their competitors.
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