10 Creative Ways to Build Relationships With the A&D Community

Steal the expert strategies these top companies use to increase engagement and grow their following.

Lowe's is a Social Media trailblazer in the home improvement industry. In this infographic we show how they used a brand new social media channel to win users across multiple platforms, including Facebook which hosts their target demographic.

If it's done right, a Twitter contest can lead to long-term loyalty from its participants (even if they don't win). If it's done wrong, even the winner can walk away annoyed at a brand's over-tweeting, over-promoting and overly-complicated contest.