Targeting With Online Ads: A Manufacturer's Definitive Guide

Google is set to make one of its biggest changes with how it ranks web pages this year. Any building materials business that values brand awareness and visibility needs to care about it.

Your success depends on more than having a great product. If your audience can’t find you online, you can’t convert them to a customer. And in our increasingly digital world, that means understanding how to use SEO to drive the right traffic to your website.

Learn how to identify and use keywords to help boost online traffic and increase sales.

Good news! You might not be the number one brand in your market, but you can still rank #1.

Here are five things you can do right now that can help your building materials company improve search rankings.

Since the launch of Google Analytics back in 2005, the ability to track almost every aspect of how visitors use a website has driven millions of discussions about metrics and optimization. While their ability to pair the technology with the Adwords platform has made it the most popular choice for analytics, there are other options for you to explore.