Multi-Channel Marketing
by Zach Williams
Marketing to Architects: The Definitive Guide to Selling Architects
Marketing and selling to Architects can be tricky. Architects are not your average customer. They have high standards, strict requirements and complex professional relationships.

Multi-Channel Marketing
by Zach Williams
What's Wrong With Your LinkedIn Profile & How You Can Fix It
Let’s look at three common mistakes and review some LinkedIn profile tips that will help you improve your page so you can grow leads, increase sales and outperform the competition.

Multi-Channel Marketing
by Zach Williams
An Introduction to Online Ads for Building Materials Manufacturers
Despite the obvious benefits, the complexity of the world of online ads leads many Building Materials Manufacturers to drop out of the race. We’re here to demystify online ads so that you can get ahead of the game: building leads online and outperforming your competition.

Multi-Channel Marketing
by Zach Williams
10 Characteristics of the DIY Consumer [UPDATED 2020]
DIY Consumers are not just crafty house wives with a Pinterest board. And, DIY consumers don't just do-it-themselves. DIY Consumers are savvy, modern shoppers who want a tailored shopping experience. They cover a large demographic, and care more about buying unique, quality products than pinching pennies.

Multi-Channel Marketing
by Zach Williams
Marketing to Builders: The Ultimate Guide
There are a number of effective ways that building material manufacturers can market to builders.

Multi-Channel Marketing
by Zach Williams
Marketing to Lumber Dealers: The Definitive Guide
Developing a successful relationship with a lumber dealer can be a tricky business. Depending on the dealer’s size, you may need to navigate through multiple levels of sales staff or even a third party distributor.
