Marketing to Architects: The Definitive Guide

Marketing and selling to Architects can be tricky. Architects are not your average customer. They have high standards, strict requirements and complex professional relationships.

There are a number of effective ways that building material manufacturers can market to builders.

Developing a successful relationship with a lumber dealer can be a tricky business. Depending on the dealer’s size, you may need to navigate through multiple levels of sales staff or even a third party distributor.

9 steps to start cultivating new relationships today

Experts in the field say retailers should focus on digital efforts that will establish you as a source for expert advice and assistance.

Houzz is moving from just a holding site for consumer home improvement ideas into a powerful marketing tool. In this blog post, we review some of the best ways to market your brand on the popular Home Improvement app, Houzz.