Targeting With Online Ads: A Manufacturer's Definitive Guide

Building materials manufacturers and distributors need to leverage online advertising in 2021 and beyond. Why? Because now, more than ever, building product audiences are relying on the internet to research products. Make purchases. Discover new brands. If your company doesn’t leverage online ads, you may miss out on conversions and fall behind competitors.

In January 2020, Google announced its plan to phase out support for third-party cookies in its Chrome browser. In approximately one year, all major browsers such as Google Chrome, Firefox and Safari will have blocked third-party cookies.

If 2020 has taught us anything, it’s that we should be prepared for the unexpected. One of the best ways to position your company in 2021 is to ensure you are using marketing strategies that reflect recent industry shifts.

Marketing and selling to Architects can be tricky. Architects are not your average customer. They have high standards, strict requirements and complex professional relationships.

Let’s look at three common mistakes and review some LinkedIn profile tips that will help you improve your page so you can grow leads, increase sales and outperform the competition.

Despite the obvious benefits, the complexity of the world of online ads leads many Building Materials Manufacturers to drop out of the race. We’re here to demystify online ads so that you can get ahead of the game: building leads online and outperforming your competition.