Marketing to Architects: The Definitive Guide

Marketing and selling to Architects can be tricky. Architects are not your average customer. They have high standards, strict requirements and complex professional relationships.

Developing a successful relationship with a lumber dealer can be a tricky business. Depending on the dealer’s size, you may need to navigate through multiple levels of sales staff or even a third party distributor.

9 steps to start cultivating new relationships today

Experts in the field say retailers should focus on digital efforts that will establish you as a source for expert advice and assistance.

Houzz is moving from just a holding site for consumer home improvement ideas into a powerful marketing tool. In this blog post, we review some of the best ways to market your brand on the popular Home Improvement app, Houzz.

DIY Consumers are not just crafty house wives with a Pinterest board. And, DIY consumers don't just do-it-themselves. DIY Consumers are savvy, modern shoppers who want a tailored shopping experience. They cover a large demographic, and care more about buying unique, quality products than pinching pennies.