Targeting With Online Ads: A Manufacturer's Definitive Guide

When you’re selling building materials, you know you need to get your product in front of the right people. Following these strategies can help you nurture new leads, make your first sales and create customer relationships that last.

Learn how building products can stop losing the battle with online reviews.

Lead nurturing will empower you to build effective relationships with prospects throughout their buying and customer journey, not just when they are the bottom of the funnel poised for conversion. It's not enough to have a website and let it speak for itself. The disconnect between sales efforts and marketing efforts can no longer be overlooked.