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Architects

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Give architects the information they need to make smart decisions.

Discover What Architects Are Looking For
Create a buyer's persona
Develop interactive online tools
Add downloadable product specification files
Create valuable content guides
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How to maximize your website to appeal to more architects and outperform competitors

Communicating the value of your products in a way that appeals to architects makes a significant difference in getting specified. A strategic online presence gives architects the details they're looking for, making it easy for them to know that your product fits their needs.

Relevant Podcast episodes
221 How to Sell High Performance Building Products to Builders
episode 221
How to Sell High-Performance Building Products to Builders

Innovative, high-performance building materials can be difficult to market and sell. This week’s guest not only has a brand new, innovative product, but one that’s high-performance and sustainable. He talks to Zach about how he’s been able to market and sell this innovation to builders.

230 Breaking Down Silos Aligning Marketing And Sales For Business Growth
Episode 230
Breaking Down Silos: Aligning Marketing And Sales For Business Growth
Discover an innovative strategy to differentiate your building materials in the marketplace and make your customers' lives easier. Find out how aligning your sales and marketing efforts can drive growth and create a strong partnership with your dealers.
PLAY EPISODE
229 How Manufacturer Reps Can Increase Specifications with Commercial Design Firms
Episode 229
How Manufacturer Reps Can Increase Specifications with Commercial Design Firms
Manufacturer reps often play a vital role in expanding market reach and ensuring customer satisfaction. This week's guest reveals why effective reps are the lifeblood of design firms and how they are instrumental in preventing building products from being value-engineered.
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228 From Leads to Loyalty How To Take a Customer Centric Approach To Building Materials Marketing
Episode 228
From Leads to Loyalty: How To Take a Customer-Centric Approach To Building Materials Marketing
Digital platforms and consumer behavior are constantly rewriting the rules of marketing, so how can businesses in the building materials industry adapt and thrive? This week, we are talking about the power of trust, personalized experiences and the crucial role of the customer journey in driving sales and revenue.
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Relevant Articles
How to Get Your Product into Lowes Ensuring Success in Home Improvement Retail
Multi-Channel Marketing
How to Get Your Product into Lowe's: Ensuring Success in Home Improvement Retail

If you're eyeing the home improvement market and aiming to get your building materials on the shelf at Lowe's, this is your guide to understanding the process and maximizing the opportunities that come with partnering with this influential big box retailer.
How to Get Your Sales Team Ready for Digital Leads
Lead-Gen
How to Get Your Sales Team Ready for Digital Leads

Prepare your sales team for digital leads to unlock substantial business growth by enhancing collaboration skills and digital marketing expertise, aligning traditional sales tactics with effective online strategies
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