Architects

Architects

Attract More Architects

Give architects the information they need to make smart decisions.

Ready to Get Spec'd?

Discover What Architects Are Looking For

Create a buyer's persona

Develop interactive online tools

Add downloadable product specification files

Create valuable content guides

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How to maximize your website to appeal to more architects and outperform competitors

Communicating the value of your products in a way that appeals to architects makes a significant difference in getting specified. A strategic online presence gives architects the details they're looking for, making it easy for them to know that your product fits their needs.

Relevant Podcast episodes

SBMM 206 How To Get Your Building Products Specd in an Architects Project Banner

episode 206

How To Get Your Building Products Spec’d in an Architect’s Project

Manufacturers know they need to get an architect’s attention in order to get in a spec, but what’s the best way to do it? This week’s guest talks about how to build relationships with architects, and he knows what he’s talking about as an architect himself.

SBMM 209 5 Macro Trends Impacting the Future of the Building Materials Industry Banner

5 Macro Trends Impacting the Future of the Building Materials Industry

Technology is becoming more and more essential in the building materials industry, but that’s not the only thing to look out for. In this episode, our guest talks about five macro trends that manufacturers need to consider over the next three to five years.

Stacked lumber is pictured.

Navigating Lumber Prices in 2023: The Role of Futures and Risk Management

Once again, the volatility of lumber prices is a hot topic. But basic pricing isn’t all you need to know about lumber. This week’s guests discuss how futures and risk management play a big role in lumber pricing and those who buy it.

SBMM 207 Pricing Strategy Tips for Building Materials Manufacturers Banner

Pricing Strategy Tips for Building Materials Manufacturers

Pricing is arguably one of the biggest levers a manufacturer can pull to create or pull back demand. This week’s guest talks to Zach about how to develop a successful pricing strategy.

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Relevant Articles

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Analytics & Data

Conversion Rate Optimization: The Ultimate Guide For Building Materials Companies

Learn how Conversion Rate Optimization (CRO) can help improve your website's performance and increase the number of visitors who take a specific action on your site.

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Video Marketing

7 Expert Tips for Video Marketing Success (+ 15 Types of Videos Manufacturers Can Try)

Video is no longer optional when it comes to successful marketing. So how can building materials manufacturers utilize video to their advantage? Here are our seven best tips.

Content Marketing

3 Reasons Brand Consistency Is So Important (+ 3 Bonus Tips)

Keeping your brand consistent across every channel is essential for three reasons. Learn what they are and how to achieve the ultimate brand consistency.

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