Building Products Customer Workshop 2026

What is the
Building Products Customer Workshop?

The Building Products Customer Workshop (BPCW) is where building product sales and marketing leaders go for true voice-of-customer research, actionable strategies to tackle today’s toughest challenges facing our industry and unmatched expert insights.

Over two dynamic days, you’ll experience:
‍

Live customer panels so you hear what pros, architects, builders and dealers really want from manufacturers & suppliers.

The latest customer research from over 1,000 respondents covering every major customer segment.

Expert-led sessions unpack what the data means for you and how to turn it into ground-breaking sales and marketing strategies.

Hands-on workshops where our experts coach, consult, and guide you to turn insights into action.

Connect and workshop with peers, leaders and innovators from across the industry.

There’s no gatekeeping at the BPCW. If it matters to the industry, we want to talk about it, and if we have answers, we share them — with as many real-world examples as we can get our hands on. BPCW isn’t just another conference—it’s your blueprint for stronger customer relationships, smarter marketing, and bigger wins in 2026.

16 Hours

of concentrated insights, strategy, and workshops.

20 Experts

speaking at our pro panel

5 Stars

average rating from past attendees

1,400+

customers surveyed

Why
Attend
BPCW?

Buy Your ticket now

Learn What Actually Moves the Needle

Get hands-on with the insights and strategies driving real growth in building products right now. Go beyond theory with proven tactics, customer-backed data, and live coaching that help you optimize every part of your sales and marketing engine.

Hear It Straight from the Source

No guessing. No gatekeeping. You'll hear directly from architects, builders, contractors, and DIYers as they tell you what they really want from brands like yours—and why they buy, switch, or stay loyal.

Make the Right Connections

BPCW brings together a powerhouse group of sales and marketing leaders who get your world. Whether you’re solving similar problems or leading similar teams, you’ll build relationships with the people who can help you level up.

Get Expert Input in Real Time

From breakout sessions to full-room workshops, our team of industry experts isn’t just presenting—they’re right there in the mix, guiding you through your strategy, offering feedback, and helping you walk out with a plan you actually want to use.

Leave With Research & Results, Not Just Recaps

BPCW is built to deliver impact, not inspiration alone. You'll leave with tools, strategies, and real customer data you can use immediately to drive more leads, better loyalty, and stronger revenue in 2025.

Unlock Exclusive Access to

90+ Pages of Research & Insights from 2,000 Building Product Customers

Every year since 2020, Venveo and The Farnsworth Group partner to ask over 2,000 of your customers—including architects, builders, GCs, contractors, remodelers, specialty trades, and DIYers—what drives their decisions and what they’re looking for in products, services and partnerships.

The Building Products Customer Guide is your all-access pass to that insight and it’s only available to workshop attendees. This 90+ page guide is packed with insights that help you:
‍

Understand why customers choose, prefer or switch from building product brands and suppliers.

Learn where and how your customers are buying—and why.

See how your customers research, find and select products online and in-store.

Only available to workshop attendees.

YOUR 2026 GROWTH PLAN STARTS HERE

September 30 - October 1, 2025

Nashville, Tennessee