OCT 11 - 12
2023
OCT

11
-
12
2023

The Ultimate Workshop
for Building Products
Marketing & Sales Leaders

ATTENDED BRANDS

two speakers on stage going over slide graphics
ABOUT THE WORKSHOP

Attend the Exclusive Marketing & Sales Networking & Strategy Event

OCTOBER
11-12, 2023
TOM'S WATCH BAR
DENVER, CO

Peer Breakout Sessions, Customer Research and Proven Growth Strategies: The Building Products Customer Workshop is a powerhouse event that connects Sales and Marketing Leaders from the building products industry with cutting-edge customer research and digital marketing expertise.

Hosted by
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WORKSHOP PRICING

Get Your Tickets Now for Just $1,599 (valued at over $5,000)

Less than 20 spots remaining.
Secure your spot now before it's too late.

price tag

$2,200

$1,599

227

DAYS

:
18

HOURS

:
39

MINUTES

:
53

SECONDS

The Best Customer-Centric
Workshop in the Industry

You'll get access to insights from residential and commercial architects, designers, builders, contractors and DIYers.

conference gathering at tables

Topics We'll Cover

SPECIALITY TRADES

How to Win More Contractors

Unleash the power of your value proposition and conquer contractors' aversion to change.

MARKET PERSPECTIVES

What's Next for Housing

Gain insights from a leading NAHB economist and stay ahead of the curve in the ever-changing housing market.

speaker on stage showing images on slide
CHANNEL MARKETING

The Best Marketing Strategy for Commercial Prospects

Optimize your marketing channels and maximize ROI without overburdening your team.

DRIVING GROWTH

How to Have
Better Sales Conversations

Fine-tune your sales approach to captivate customers and convert leads into sales.

Peer-to-Peer Breakouts

Share your biggest obstacles, hear winning strategies, get challenged on assumptions and put new ideas in place to make big impact.

• Build your network while you’re solving your problems.

• Hear from peers who understand your challenges and celebrate your successes.

• Ask questions, tackle roadblocks, and craft your unique business roadmap.

• Get insights that will shape your sales and marketing for years to come.

SPEAKERS

Meet The
Speakers

Our lineup of sales, marketing and economy thought leaders bring decades of experience and expertise tailored to your target audience. You'll receive one-on-one feedback from experts who live and breathe your customer’s needs.

kermit baker bio image
Kermit
Baker

Chief Economist, American Institute of Architects

danushka nanayakkara bio pic
Danushka Nanayakkara

Assistant Vice President, Forecasting and Analysis, NAHB

carlos martin bio image
Carlos
Martín

Project Director, Remodeling Futures Program, Harvard's Joint Center for Housing Studies

steve swinney bio image
Steve
Swinney

Founder & CEO, Kodiak Building Partners

beth popnikolov bio image
Beth
PopNikolov

CEO, Venveo

grant farnsworth bio image
Grant
Farnsworth

President, The Farnsworth Group

zach williams bio pic
Zach
Williams

Founder, Venveo

deanna bio image
Deanna
Murhpy

Lead Account Strategist, Venveo

adam mowrey bio image
Adam
Mowrey

Business Development Manager, The Farnsworth Group

The Event Agenda

DAY 1
OCT 11 @ 9:00 - 9:10 AM

Kick Off & Introductions

Beth PopNikolov & Grant Farnsworth

GET YOUR TICKET
DAY 1
OCT 11 @ 9:10 - 9:55 AM

Building Products Customer Guide: Architect Deep Dive

Adam Mowrey & Beth PopNikolov

GET YOUR TICKET
DAY 1
OCT 11 @ 10:00 - 10:30 AM

Voice of the Customer: Architects

Kermit Baker, Chief Economist, American Institute of Architects

GET YOUR TICKET
DAY 1
OCT 11 @ 10:30 - 10:45 AM

Break

DAY 1
OCT 11 @ 10:45 - 11:45 AM

Breakout Session

GET YOUR TICKET
DAY 1
OCT 11 @ 12:00 - 1:00 PM

Lunch

DAY 1
OCT 11 @ 1:00 - 1:45 PM

Building Products Customer Guide: Contractor Deep Dive

Grant Farnsworth & Deanna Murphy

GET YOUR TICKET
DAY 1
OCT 11 @ 1:50 - 2:20 PM

Voice of the Customer: Contractors

Steve Swinney, Founder & CEO, Kodiak Building Partners

GET YOUR TICKET
DAY 1
OCT 11 @ 2:20 - 2:30 PM

Break

DAY 1
OCT 11 @ 2:30 - 3:15 PM

Breakout Session

GET YOUR TICKET
DAY 1
OCT 11 @ 3:20 - 4:20 PM

Contractor Pro Panel

GET YOUR TICKET
DAY 1
OCT 11 @ 4:20 - 4:30 PM

Wrap Up & Q&A

DAY 1
OCT 11 @ 4:30 PM
DAY 2
OCT 12 @ 9:00 - 9:10 AM

Kick Off

Beth PopNikolov & Grant Farnsworth

GET YOUR TICKET
DAY 2
OCT 12 @ 9:10 - 9:55 AM

Building Products Customer Guide: Builder Deep Dive

Grant Farnsworth & Zach Williams

GET YOUR TICKET
DAY 2
OCT 12 @ 10:00 - 10:30 AM

Voice of the Customer: Builders

Danushka Nanayakkara, Assistant Vice President, Forecasting and Analysis, NAHB

GET YOUR TICKET
DAY 2
OCT 12 @ 10:30 - 10:45 AM

Break

DAY 2
OCT 12 @ 10:45 - 11:45 PM

Breakout Session

GET YOUR TICKET
DAY 2
OCT 12 @ 12:00 - 1:00 PM

Lunch

DAY 2
OCT 12 @ 1:00 - 1:45 PM

Building Products Customer Guide: DIYer Deep Dive

Grant Farnsworth & Beth PopNikolov

GET YOUR TICKET
DAY 2
OCT 12 @ 1:50 - 2:20 PM

Voice of the Customer: DIYers

Carlos Martín, Project Director, Remodeling Futures Program, Harvard's Joint Center for Housing Studies

GET YOUR TICKET
DAY 2
OCT 12 @ 2:20 - 2:30 PM

Break

DAY 2
OCT 12 @ 2:30 - 3:30 PM

Breakout Session

GET YOUR TICKET
DAY 2
OCT 12 @ 3:30 - 4:00 PM

Advisory Panel

GET YOUR TICKET
DAY 1
OCT 11 @ 9:00 - 9:10 AM

Kick Off & Introductions

Beth PopNikolov & Grant Farnsworth

GET YOUR TICKET
DAY 1
OCT 11 @ 9:10 - 9:55 AM

Building Products Customer Guide: Architect Deep Dive

Adam Mowrey & Beth PopNikolov

GET YOUR TICKET
DAY 1
OCT 11 @ 10:00 - 10:30 AM

Voice of the Customer: Architects

Kermit Baker, Chief Economist, American Institute of Architects

GET YOUR TICKET
DAY 1
OCT 11 @ 10:30 - 10:45 AM

Break

DAY 1
OCT 11 @ 10:45 - 11:45 AM

Breakout Session

GET YOUR TICKET
DAY 1
OCT 11 @ 12:00 - 1:00 PM

Lunch

DAY 1
OCT 11 @ 1:00 - 1:45 PM

Building Products Customer Guide: Contractor Deep Dive

Grant Farnsworth & Deanna Murphy

GET YOUR TICKET
DAY 1
OCT 11 @ 1:50 - 2:20 PM

Voice of the Customer: Contractors

Steve Swinney, Founder & CEO, Kodiak Building Partners

GET YOUR TICKET
DAY 1
OCT 11 @ 2:20 - 2:30 PM

Break

DAY 1
OCT 11 @ 2:30 - 3:15 PM

Breakout Session

GET YOUR TICKET
DAY 1
OCT 11 @ 3:20 - 4:20 PM

Contractor Pro Panel

GET YOUR TICKET
DAY 1
OCT 11 @ 4:20 - 4:30 PM

Wrap Up & Q&A

DAY 1
OCT 11 @ 4:30 PM
DAY 2
OCT 12 @ 9:00 - 9:10 AM

Kick Off

Beth PopNikolov & Grant Farnsworth

GET YOUR TICKET
DAY 2
OCT 12 @ 9:10 - 9:55 AM

Building Products Customer Guide: Builder Deep Dive

Grant Farnsworth & Zach Williams

GET YOUR TICKET
DAY 2
OCT 12 @ 10:00 - 10:30 AM

Voice of the Customer: Builders

Danushka Nanayakkara, Assistant Vice President, Forecasting and Analysis, NAHB

GET YOUR TICKET
DAY 2
OCT 12 @ 10:30 - 10:45 AM

Break

DAY 2
OCT 12 @ 10:45 - 11:45 PM

Breakout Session

GET YOUR TICKET
DAY 2
OCT 12 @ 12:00 - 1:00 PM

Lunch

DAY 2
OCT 12 @ 1:00 - 1:45 PM

Building Products Customer Guide: DIYer Deep Dive

Grant Farnsworth & Beth PopNikolov

GET YOUR TICKET
DAY 2
OCT 12 @ 1:50 - 2:20 PM

Voice of the Customer: DIYers

Carlos Martín, Project Director, Remodeling Futures Program, Harvard's Joint Center for Housing Studies

GET YOUR TICKET
DAY 2
OCT 12 @ 2:20 - 2:30 PM

Break

DAY 2
OCT 12 @ 2:30 - 3:30 PM

Breakout Session

GET YOUR TICKET
DAY 2
OCT 12 @ 3:30 - 4:00 PM

Advisory Panel

GET YOUR TICKET

What Our Past Attendees Say

“Delivered actionable insights about contractors and installers that I've already been able to go back and implement.”

Sr. Marketing Manager, Commercial Manufacturer

“It was the most relevant event for our business segment.”

President, Lumber Dealer

“The reports were fantastic and I left very optimistic about the future.”

President, Distributor

WHY ATTEND

Get Cutting-Edge Strategies + Exclusive Voice of Customer Data

Workshop the Best Ways to Reach Your Building Products Customers

Elevate your targeting capabilities and generate maximum conversions.

Build New Industry Connections

Expand your network by connecting with industry professionals who truly understand the challenges you face.

Live Q&A with Building Pros

Hear directly from your customers and ask them your most pressing questions.

Exclusive Customer Insights and Actionable Strategies

Get access to the latest customer feedback including responses from over 1,700 customers across commercial and residential channels.

Smash the Ceiling of Your Marketing and Sales Goals

2024 isn’t going to be like any other year. Get the information you need, consulting you want and strategies no one else has to see breakthrough results.

Interactive Breakout Sessions

Get invaluable feedback, refine your skills, and gain fresh perspectives from sought-after thought leaders in our industry.

Attend the Only Customer-Obsessed Conference for Building Products Marketing & Sales Leaders