2023

Building Products Customer Insights

WORKSHOP

October 12 - 13, 2022
Denver, CO
Woods Boss Brewing Company

It's that time of year again! Join top sales and marketing leaders from some of the world's top building product brands and our roster of expert speakers for 2 days of intense learning, insights and collaboration.

SECURE YOUR SEAT NOW

At the Insights Workshop, you will...

Gain access to exclusive customer research on what architects, designers, builders, contractors and DIYers need from building product brands.

Get actionable takeaways on how to improve your marketing and sell better to your target audience.

Create data-driven marketing strategies based on the latest customer research.

Learn from leading voices in the building materials and construction industry.

Spots Are Limited. Register Today.

REGISTER NOW
5 or more people? Contact [email protected]

Bonus for Attendees

First-release access to the full research and strategy report: including over 2,000 survey participants from across the channel, PLUS our biggest takeaways and action items that you can implement.

SPEAKERS

Our lineup of industry thought leaders will dive into the latest data and trends, best practices and cutting-edge strategies for building and growing your business.

You'll find out what's working, what's not and hear from some of the biggest industry experts.
They will transform the way you think about marketing, sales and the channel.

ZACH
Williams

Founder,
Venveo

BETH
POPNIKOLOV

CEO,
Venveo

GRANT
FARNSWORTH

President,
The Farnsworth Group

ANDREW
RYAN

Business Development Manager,
The Farnsworth Group

STEPHEN
KIM

Senior Managing Director, Evercore ISI

MISCHA
FISHER

Chief Economist,
ANGI

ABBE
WILL

Senior Research Associate, Harvard's Joint Center for Housing Studies

MARK
MITCHELL

Whizard Strategy

DEANNA
MURPHY

Lead Account Strategist, Venveo

ADAM
MOWREY

Business Development Manager,
The Farnsworth Group

Pro Panelists

Shane
Martin

Arrow B Architecture

Trevor Charbonneau

Redeux Developments

Data You'll Need For 2023

Agenda

Our 3rd annual Customer Insights Workshop is jam-packed with the leading voices in the building materials and construction industry.

DAY ONE: October 12, 2022

8:45 - 9:00 am
Day One Kick-Off
Beth PopNikolov & Grant Farnsworth
9:00 - 9:50 am
Building Products Customer Guide: Architect Deep Dive
Venveo & The Farnsworth Group
9:50 - 10:30 am
Voice of the Customer: Architects
TBD
10:30 - 10:40 am
Break
10:40 am - 12:00 pm
Breakout Session
12:00 pm - 1:00 pm
Lunch
1:00 - 1:30 pm
Mark's Minutes
Mark Mitchell, Whizard Strategy
1:30 - 2:15 pm
Building Products Customer Guide: Contractor Deep Dive
Venveo & The Farnsworth Group
2:15 - 3:00 pm
Voice of the Customer: Contractors
Mischa Fisher, Angi
3:00 - 3:10 pm
Break
3:10 - 4:40 pm
Panel of Professionals: Architects, Builders & Contractors
TBD
4:40 pm
Day One Wrap Up + Q&A + Happy Hour
Beth PopNikolov & Grant Farnsworth

DAY TWO: October 13, 2022

8:00 - 8:10 am
Day Two Kick-Off
Beth PopNikolov & Grant Farnsworth
8:10 - 8:50 am
Building Product Customers Guide: Builder Deep Dive
Venveo & The Farnsworth Group
8:50 - 9:30 am
Voice of the Customer: Builders
Stephen Kim, Evercore ISI
9:30 - 10:30 am
Breakout Sessions
10:30 - 10:40 am
Break
10:40 - 11:30 am
Building Products Customer Guide: DIYer Deep Dive
Venveo & The Farnsworth Group
11:30 am - 12:10 pm
Voice of the Customer: DIYers
Abbe Will, Harvard's Joint Centre
12:10 - 12:20 pm
Day Two Wrap Up + Final Q&A
Beth PopNikolov & Grant Farnsworth

MORE REASONS TO ATTEND

Hear directly from your customers during a building pros panel

Ask building pros your burning questions. Enjoy happy hour with the panelists for additional networking opportunities.

Learn up-to-date marketing strategies and trends

Discover how to improve your targeting and generate the most conversions through marketing this year and moving forward.

New industry
connections

Build new relationships with industry professionals who understand your challenges through networking opportunities.

Interactive breakout sessions

Get feedback from sales and marketing professionals in the building materials industry and improve your marketing skills.

Deep dive into customer insights and findings

Dive deeper into findings from the 2023 Building Products Customer Guide with our panel of expert speakers.

Exclusive data collected by industry experts

Gain access to exclusive insights and actionable takeaways that you can’t find anywhere else.
I’LL BE THERE