May 24th, 2010 The Business of: Blogging
SERVICES

Strategy
Our goal is not just to build you a website. We’re here to help generate the strategy that will move you into the best results through visual and interactive media efforts. Marketing , branding , eCommerce , social media , and application development are a few areas where a strategic approach yields the best results. This might sound like a no-brainer, but many times media efforts are taken with no plan of attack, which ends up yielding frustration and wasted efforts. All of our ideas for site enhancement or development come from a place of strategy. We really don’t know how to do it any other way!
Art Direction/Design
We work alongside you to create design solutions that are industry relevant and visually express who you are. We are here to help you decide how "flashy" (pun intended) you need to be, and to decide upon the best design solution for your specific needs.
User Interface Design
One of our core strategic approaches focuses on user interface because we seek to pair navigational, usability and functional needs with appropriate design elements. We focus on the visual aspects of your site and the user experience. You can’t have one without the other.
Content Strategy
There’s a saying out there about content…content is king. Well, it’s pretty true. Our information architects (fancy name for those who are gurus at organizing and laying out content) will help you to sift through your content and pick out what’s relevant, or create something from scratch. Whatever your content needs, we’re here to help you sort it all out.
SEO
Search Engine Optimization can produce some very attractive results that you can tangibly track, and very often come equipped with charts and graphs! It can be difficult to explain, and our SEO specialists are often pushing their glasses up their noses and telling us "it’s a science!" when we ask them for a quick and easy explaination. SEO refers to how optimized your site is for search engines (SE), has to do with SE indexing, keywords, how your clean your code is, how your site is layed out and constructed, and overall, how easily your site can be found on the world wide web! We take a strategic approach to your SEO needs, so that you are utilizing the most relevant and effective SEO tools and techniques most appropriate to your needs.