How Google Works
Have you ever wondered why Google is at the top of the search engine food chain?
Google uses industry standards to locate keywords on the web. Crawlers constantly scan pages for words or phrases and index them in a vast archive.
But it’s not how they index their keywords and search results; it’s how the results are displayed to the end user. To fully understand Google’s dominance, you need to know about PageRank, part of their trademarked search algorithm.
A high PageRank score, along with other factors in their algorithm, can help get a page closer to the top of search results.
Google’s algorithm, including PageRank, uses some special ingredients:
• Keyword prevalence and placement: a page may have a higher PageRank score if certain keywords exists prominently multiple times within a given page.
• Page longevity: Anyone can make a website and publish whatever they want to it. PageRank tends to favor sites that have been around awhile with updated content.
• Interconnectivity: The more often a web page is linked to from other external pages, the higher PageRank score it may have.
Another facet of Google’s prominence has to do with the other services they provide, including: Image Search, News, Shopping and the popular email service, Gmail. They utilize Google Labs, their in-house development squad, to come up with new ideas and try them out. Google is constantly innovative because they can afford to take risks. If they try something and it works out, great. If it fails terribly, that’s great too. That knowledge is then used in the future on other projects.
Why is Google important to me?
You want to be on a Google search results page and you want to be as close to the top as possible. If you understand how Google ranks their results, you can better understand how to get your site to the top.
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Comments
You guys make great designs, but SEO is from what I read above not something you have a good grasp on.
1: Pagerank is not assigned to keywords, pages only.
2: The higher the Pagerank the better you rank is also not necessarily true.
3: Pagrank is not the search algorithm, it’s a part of the algorithm.
Ed,
You made some good points. Our goal was to break down this topic to make it as straightforward as possible. We want to make sure we’ve clarified the post completely.
In an effort to simplify the complexity of Google, a couple factual generalities skewed the meaning of some phrases and ideas. The issues have been taken care of through editing and the post has been revised. Thanks.
Hi Will,
This is incorrect, Keyword prevalence and placement has nothing to do with Pagerank, nor how long a page exists on the web.
http://www.imjontucker.com/google-marketing/
That link above is a nice way of explaining things more simplified.
By the way, there is a character limit warning when posting a comment above 400 characters.