Facebook isn’t just about keeping in contact with friends; it can be a key to your business’ web identity.

As the social network to rule all other social networks, Facebook serves many purposes, including drawing traffic to your business.

To illustrate the dominance of Facebook, here are some statistics straight from their website.

• 400 million people use Facebook worldwide
• 200 million use it at least once every day
• The average user spends 55 minutes on Facebook per day
• The average user has 130 friends

As a business, a Facebook page acts as your connection to a vast network of friends, peers, and colleagues and their interactions. The sheer amount of frequent connection between users of Facebook provides you with continual word of mouth promotion.

How does it work?

A business Facebook page can be created in much the same way as a personal page. Based on Facebook’s default layout, your company description, mission, products, website, photos and other relevant information is displayed in an info pane, along with wall posts and status updates. Think of it as business personification.

Instead of “friending” a business on Facebook, users become a “fan”. A special place on users’ profile pages is set aside as their fan section. If a user becomes a fan of your business, every user to their site will see this relationship and a link to your business page to investigate further.

It’s a two-way street when it comes to Facebook and your website. Integration between the two allows for Facebook page traffic to be drawn to your website and website traffic to be drawn to your Facebook page.

An easy solution exists for those who may be apprehensive to get started with Facebook. Updates to your website can be automatically sent to your Facebook page as well, thus decreasing web identity maintenance time. This also helps to get your feet wet and create a Facebook presence before deciding to go all-out.

If you feel the urge to go above and beyond, Facebook now offers full HTML page development rather than just their default layout.  This allows complete control over layout, content, images, and color palettes. Think of it as a business micro site as your Facebook page.

With its vast number of users, Facebook is a powerful way to connect with millions of people all over the world.

If you’re interested in Facebook integration with your website or anything else, feel free to contact us . We’d love to help!