What is the
Building Products Customer Workshop?

The Building Products Customer Workshop (BPCW) is where building product sales and marketing leaders go for true voice-of-customer research, actionable strategies to tackle today’s toughest challenges facing our industry and unmatched expert insights.

Over two dynamic days, you’ll experience:
‍

Live customer panels so you hear what pros, architects, builders and dealers really want from manufacturers & suppliers.

The latest customer research from over 1,000 respondents covering every major customer segment.

Expert-led sessions unpack what the data means for you and how to turn it into ground-breaking sales and marketing strategies.

Hands-on workshops where our experts coach, consult, and guide you to turn insights into action.

Connect and workshop with peers, leaders and innovators from across the industry.

There’s no gatekeeping at the BPCW. If it matters to the industry, we want to talk about it, and if we have answers, we share them — with as many real-world examples as we can get our hands on. BPCW isn’t just another conference—it’s your blueprint for stronger customer relationships, smarter marketing, and bigger wins in 2027.

Why
Attend
BPCW?

GET TICKETS HERE

Learn What Actually Moves the Needle

Get hands-on with the insights and strategies driving real growth in building products right now. Go beyond theory with proven tactics, customer-backed data, and live coaching that help you optimize every part of your sales and marketing engine.

Hear It Straight from the Source

No guessing. No gatekeeping. You'll hear directly from architects, builders, contractors, and DIYers as they tell you what they really want from brands like yours—and why they buy, switch, or stay loyal.

Make the Right Connections

BPCW brings together a powerhouse group of sales and marketing leaders who get your world. Whether you’re solving similar problems or leading similar teams, you’ll build relationships with the people who can help you level up.

Get Expert Input in Real Time

From breakout sessions to full-room workshops, our team of industry experts isn’t just presenting—they’re right there in the mix, guiding you through your strategy, offering feedback, and helping you walk out with a plan you actually want to use.

Leave With Research & Results, Not Just Recaps

BPCW is built to deliver impact, not inspiration alone. You'll leave with tools, strategies, and real customer data you can use immediately to drive more leads, better loyalty, and stronger revenue in 2026.

Event Agenda

9:00-9:15

2026 Look Back & 2027

Zach Williams, Venveo

9:15-10:00

Industry Drivers & Economy

Dave King, Executive Director of The Home Improvement Research Institute

10:00-10:45

Building Products Customer
Guide to Builders, Remodelers & GCs

Beth PopNikolov, Venveo

Grant Farnsworth, The Farnsworth Group

10:45-11:00

BREAK

11:00-12:00

Residential & Commercial Builder, Remodeler & GC Panel

Moderated by Grant Farnsworth, The Farnsworth Group

Jeff Grantham: Owner at Grantham Building and Remodeling, LLC

Keegan Fioravanti, CEO of Lotus Building Group

Cody Byrd: Accredited Master Builder, Alair Homes

Jeremiah Pierce, Leverick Homes

12:00-12:45

LUNCH

12:45-1:45

Architect & Designer Panel

Moderated by Beth PopNikolov, Venveo

Robert Ledet: Architect, Elevated Environments

Benjamin Glunz, CEO at BIMsmith

Steve Baczek: Architect, The BuildShow

Haley Eakin, In House Studio

1:45-2:45

Building Products Customer
Guide to Architects

Zach Williams, Venveo

Karen Barnes, The Farnsworth Group

2:45-3:00

BREAK

3:00-4:00

Happy Hour + Q&A
with Pro Influencers

Moderated by Beth PopNikolov, Venveo

Mark Wille, The BuildShow

Stephanie Dailey, Marketer & Influencer

Cole Simpson, Soda City

4:00-5:00

Interactive Office Hours with the Speakers & Panelists

Beth PopNikolov, Venveo & Grant Farnsworth, The Farnsworth Group

9:00-9:15

Takeaways from Day 1 & Set the Stage for Day 2

Beth PopNikolov, Venveo

Grant Farnsworth, The Farnsworth Group

9:15-10:00

Building Products Customer
Guide to Installers & Specialty Trades

Taylor Pence, The Farnsworth Group

Beth PopNikolov, Venveo

10:00-10:45

Building Products Customer
Guide to DIYers

Eric Voyer, The Farnsworth Group

Deanna Murphy, Venveo

10:45-11:00

BREAK

11:00-12:00

Specialty Trades Customer Panel

Moderated by Zach Williams, Venveo

Ronnie Smith, Founder & CEO of NextLevel Solutions

Paul Ollar, Owner at Ultimate Windows & Doors

John Larsen, Larsen Home Improvement

Arian Torabi, COO of Modern Mechanical Contractors

12:00-1:00

LUNCH

1:00-1:30

How Consolidation Is Reshaping the Channel

Craig Webb: Founder, Webb Analytics

1:30–2:30

Dealer, Distributor and Retailer Channel Panel

Moderated by Grant Farnsworth, The Farnsworth Group

Eric M. Bernstein, CCA Global Partners

Erin Plummer, CMO of Hancock Lumber

Craig Smith, CEO of The Cool Hardware Company

2:30–2:45

BREAK

2:45–3:30

Interactive Office Hours with the Speakers & Panelists

Zach Williams, Venveo & Grant Farnsworth, The Farnsworth Group

3:30-4:00

Final Thoughts and Q/A

Zach Williams, Venveo & Grant Farnsworth, The Farnsworth Group

Unlock Exclusive Access to

90+ Pages of Research & Insights from 2,000 Building Product Customers

Every year since 2020, Venveo and The Farnsworth Group partner to ask over 2,000 of your customers—including architects, builders, GCs, contractors, remodelers, specialty trades, and DIYers—what drives their decisions and what they’re looking for in products, services and partnerships.

The Building Products Customer Guide is your all-access pass to that insight and it’s only available to workshop attendees. This 90+ page guide is packed with insights that help you:
‍

Understand why customers choose, prefer or switch from building product brands and suppliers.

Learn where and how your customers are buying—and why.

See how your customers research, find and select products online and in-store.

Only available to workshop attendees.